Reports indicate that Microsoft plans toBing search service combined with generative artificial intelligence technologyIntroduce new advertising formats to create new revenue opportunities.
According to ReutersGet the messageMicrosoft has already held discussions with advertising companies, but since the new version of Bing search service is still in the testing phase, it is expected that Microsoft will not introduce a new advertising system too quickly.
In terms of presentation, Microsoft may use the artificial intelligence chatbot developed in collaboration with OpenAI to insert appropriate advertising content into the conversation process, allowing users to interact with the ads more directly, and achieving a higher interactive reach than the advertising content presented by previous search services.
In addition to Microsoft, Google is expected to launchBard artificial intelligence chatbotA corresponding advertising system will also be introduced to connect the previous advertising revenue model that was mainly based on the operation of search services.
Judging from the current usage of chatbots powered by generative artificial intelligence, many believe that they will be able to change the previous search-based usage model, and therefore will also change the traditional online advertising presentation format. However, the specific presentation method will obviously become a topic that many industry players are currently considering.
