Microsoft seems to be interested in promoting its artificial intelligence application services under the "Windows Intelligence" brand
It is not clear whether it will replace the current Copilot brand name or adopt a parallel promotion strategy.

In AppleApple IntelligenceAs its artificial intelligence service brand, Microsoft also seems to plan to promote its artificial intelligence application services under the "Windows Intelligence" brand.

Researchers inRecently released Windows 11 24H2 test versionIn the report, a description suspected to be "allowing specific apps to access Windows Intelligence" was found, indicating that Microsoft may launch an artificial intelligence application service under the brand name "Windows Intelligence" next.

Let Apps Access Windows Intelligence pic.twitter.com/gbyU4JdmG5

— https://tero.bsky.social 💙💛 (@teroalhonen) October 18, 2024

Another researcher also discovered the addition of a dedicated page for generative AI in the "Privacy & Security" settings page of the Windows 11 24H2 test version, allowing users to set which users can access artificial intelligence functions or which apps can use artificial intelligence services. It also includes usage status in the past 7 days, indicating that Microsoft will allow users to have greater control over artificial intelligence services in the Windows operating system environment in the future.

Placeholder page for what will eventually become Windows Intelligence settings. Should let you toggle WI system-wide, then user-wide, as well as browse recent activities that tapped into WI resources. pic.twitter.com/iuKjZZfiRh

— Albacore ☁️ (@thebookisclosed) November 10, 2024

However, Microsoft currently mainly uses Copilot as the brand name for its artificial intelligence services. It is uncertain whether it will further replace the existing Copilot name with the "Windows Intelligence" brand in the future, or maintain the parallel use of the two. The "Windows Intelligence" brand may correspond to a wider range of artificial intelligence application services.

After all, Microsoft has already partnered with many brands to create "Copilot+ PC" products, and many service applications are also tied to the Copilot name, so it is unlikely that the Copilot name will be adjusted too quickly in the short term. But it is hard to say, for example, Google originally intended to useBardas the brand name for its artificial intelligence services, but later adjusted it to the same naming scheme as its artificial intelligence model Gemini.