To convince regulators thatAcquisition of Activision BlizzardIt will not lead to market monopoly. In addition to "devaluing" Activision Blizzard's market value in its recent remarks, Microsoft has also emphasized that once Activision Blizzard games become exclusive to the Xbox platform, they will not be able to generate profits.
At the same time, Microsoft also stated that Sony is the only one concerned about the deal, but emphasized that Microsoft's development strategy in the gaming market is significantly different from Sony's. Unlike the PlayStation platform, which focuses on exclusive game content, the Xbox platform aims to meet the gaming needs of more players.
Prior to this, Microsoft has emphasized that after acquiring Activision Blizzard, it will enable it to maintain its existing operating model and will not allow games such as "Call of Duty" to become exclusive content on the Xbox platform.
In a document submitted earlier to the Brazilian Economic Defense Management Council, Microsoft reiterated that games such as "Call of Duty" will not be exclusive to the Xbox platform, and emphasized that it will not generate profits if the game is not sold through other game platforms.
Microsoft explained that relying solely on the Activision Blizzard brand to attract players to the Xbox platform will not generate enough profits to balance related expenditure costs, so it still needs to increase more game revenue opportunities through a multi-platform distribution strategy. This also means that Activision Blizzard games still need to be distributed through multi-platform channels to generate sufficient profits.
Currently, government agencies including the United States and the United Kingdom have begun to investigate Microsoft's acquisition of Activision Blizzard.conduct investigation, and Microsoft expects to complete the acquisition as early as 2023.
