In a recent conversation with nine members of the "Mi Fan Advisory Group" selected online, Xiaomi CEO Lei Jun confirmed that the company will reopen its tablet product development business. He also revealed that the company will not create exclusive mobile phone products for the female user market, but will continue to improve the friendliness of its products for female users. He also stated that the company will focus on highly innovative and high-value home appliances in the future.
In addition, Lei Jun also revealed that this year the company will recruit 5000 more engineers and increase investment in product research and development by 30%-40%. In addition, the company will expand its sales and service network so that there will be a Xiaomi Home in every county in China. At the same time, the company will expand the Mi Fan community to listen to more Mi Fan suggestions.
When Xiaomi acquired the Meitu mobile phone business in the past, it emphasized that it would retain the Meitu brand and continue to launch independently designed mobile phone products.Xiaomi CC brandIn fact, Meitu has not launched any new mobile phones under the Meitu brand. At the same time, after the launch of Xiaomi CC brand mobile phones, MeituConfirmed to terminate all mobile phone related businesses.
Xiaomi's current mobile phone product strategy is indeed not to create exclusive products for the female market because the majority of users are still male. Instead, it tries to attract the female user market through functions, services, and product appearance design. Therefore, the same model will be continued in the future, and female managers will be hired in design, R&D and other departments to introduce female user experience elements into the product planning process, thereby making the product experience more convincing to female users.
As for the long-term suspension in the pastTablet product business, will announce new products this year, and will also adjust the organizational structure of its network and software businesses, which is expected to allow for deeper integration of device interfaces and network connection applications.
At the same time, Lei Jun also stated that many Xiaomi products are no longer able to meet current life needs as they support user growth. Therefore, future IoT product design will be oriented towards a smarter, more advanced and innovative user experience, and will also develop towards the needs of higher-end home appliances. Whole-house smart networking applications are listed as one of the core development strategies this year. It is expected that most Xiaomi Home display spaces in China will add more whole-house smart application experience content, and plans are also to add more application solutions in cooperation with local real estate and hotel operators.
