As AI chatbots become increasingly popular, MetaAnnounce將開始蒐集用戶與AI對話內容，用於廣告與內容推薦的精準化。這項政策將從2025年12月16日正式生效，並且自10月7日起透過應用內通知與電子郵件方式告知用戶。
AI conversations also become a source of advertising data
According to Meta, future user interactions with AI chatbots will be used as input into advertising algorithms, resulting in personalized content and ads on Facebook and Instagram. For example, if a user chats with the AI about hiking, they might soon see recommendations for hiking groups, posts from friends about their hikes, or ads for hiking boots and gear on their feed.
"People's interactions with AI will become one more source of data that will further influence the personalization of content and ads," Meta privacy manager Christy Harris told Reuters.
This type of behavior-based targeted advertising is not new; browsing history, shopping history, and social interactions have long been the basis for precise ad placement. However, while one-on-one conversations have historically been considered relatively private, Meta's inclusion of AI chat content in advertising data once again challenges the boundaries between privacy and commercial interests.
Unable to opt out
According to the Wall Street Journal, the new policy does not provide an "opt-out" option, which means that as long as users use the AI chat function provided by Meta, their conversations will be included in the advertising data source.
Meta emphasized that AI will not collect content related to "religious beliefs, sexual orientation, political positions, health status, race or ethnicity, philosophical beliefs and trade union membership", but the outside world still generally recommends that users avoid involving sensitive information in AI conversations.
Regional restrictions and future impacts
This policy will be implemented in most regions around the world, but the EU and South Korea will not be implemented initially, indicating that Meta may have temporarily excluded them due to strict local privacy regulations (such as GDPR and South Korea's personal information protection law).
Industry analysts believe that Meta's move demonstrates that AI conversations are no longer simply interactive tools, but a crucial source of data collection for the next generation. This suggests that companies are actively transforming the "usage context" of generative AI into commercial value, potentially becoming a key basis for targeted advertising in the future.
AI is not your friend
As many commentators have pointed out, AI chatbots may seem friendly, but they are ultimately part of data collection and commercial services. Meta's policy once again reminds users that every interaction with AI may leave a footprint and be converted into advertising revenue.
For users who expect AI to become a "personal assistant," this change may be disappointing. But for Meta, it may be an inevitable means to maintain its advertising business model and seek new growth in the face of AI competition.
