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Home Market dynamics

Meta poached Alan Dye, Apple's Senior Vice President of Design, to lead Reality Labs' new creative studio.
Teaming up with several former Apple design veterans, Mark Zuckerberg stated that he sees "intelligence" as a new design element to create an experience for the AI ​​glasses era.

Author: Mash Yang
2025-12-04
in Market dynamics, Life, apple
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Meta CEO Mark Zuckerberg earlierAnnounceMeta has successfully recruited Alan Dye, a senior design VP who worked at Apple for nearly 20 years, to join the company and lead Meta Reality Labs’ new Creative Studio.

Meta poached Alan Dye, Apple's Senior Vice President of Design, to lead Reality Labs' new creative studio.

Alan Dye previously served as Apple's Vice President of Human Interface Design, where he was a key figure in creating the interfaces for the Apple Watch, iPhone X, and Vision Pro headset.

Bringing together design, fashion, and technology, Mark Zuckerberg uses "intelligence" as a design element.

Meta plans to assemble a team with expertise in craftsmanship, creative vision, and systems thinking to enhance its internal design capabilities and create iconic products that bridge hardware and software. The newly established creative studio will be led by Alan Dye.

Mark Zuckerberg stated that the new studio will blend "design, fashion, and technology," emphasizing that Meta hopes to view "intelligence" as a new design element and envisions the future product experience having more possibilities as AI becomes richer, more powerful, and more human-centered.

Apple's design team has assembled, including those responsible for creating the "Liquid Glass" interface.

Alan Dye has an illustrious career at Apple, having led Apple's design studio since 2015. His most recent notable work includes the use of [unclear - possibly a specific design element] on various Apple devices.The all-new "Liquid Glass" transparent visual interface designAfter joining Meta, Alan Dye will report directly to Andrew Bosworth, Meta's Chief Technology Officer and Head of Reality Labs.

In addition to Alan Dye, another former Apple design chief, Billy Sorrentino, will also be joining the team. They will work closely with Joshua To, who is in charge of interface design at Reality Labs, Pete Bristol, head of industrial design, and Jason Rubin from the Metaverse design team.

Locking in a New Era of AI Glasses

The successful recruitment of the former head of Apple's design team is seen as a key step in Meta's strategic move into the field of AI devices, such as smart glasses. Mark Zuckerberg stated, "We are entering a new era where AI glasses and other devices will change the way we interact with technology and connect with each other."

This marks the second time Meta has poached a key figure from Apple's camp, following the earlier poaching of Ruoming Pang, head of Apple's model team, demonstrating that the competition between the two tech giants for next-generation computing platforms has entered a fierce stage.

Tags: alan dyeappleLiquid glassMetareality labs
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Mash Yang

Mash Yang

Founder and editor of mashdigi.com, and student of technology journalism.

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