Regarding the practice of only providing users in Europe with the option of agreeing to use their personal privacy in exchange for free use of services, or paying for service functions, the EU believes that in factMisleading situations still exist, MetaAnnounce將從11月13日起將相關費用調降40%，原本以每月9.99歐元計價的無廣告付費方案，目前僅需5.99歐元即可使用。
The original €12.99 per month plan for iOS or Android will be reduced to €7.99 per month. Additional Facebook or Instagram accounts will be charged an additional €4 per month, or €5 per month on iOS and Android.
In addition to adjusting the pricing plan, Meta also stated that it will provide non-personalized advertising to users who choose to use the free version of the service to avoid affecting their personal privacy, thereby alleviating the EU's concerns about its services.
Meta stated that non-personalized ads do not use users' personal privacy data, so there will be no advertising content that is close to personal interests. In order to avoid reducing users' willingness to click on ads, non-personalized ads will often be unable to be skipped or forced to close, and some advertising content will even be presented in the form of full-screen cover.
Regarding the fact that ads cannot be forcibly closed or presented as full-screen covers, Meta said that this was a decision made after careful consideration, and emphasized that similar practices are already common in the market and can ensure advertisers' revenue in non-personalized advertising.
Whether such an adjustment can prevent the EU from finding that Meta has violated the Digital Markets Act is still uncertain.thinkMeta only provides users with the option of agreeing to the use of their personal privacy in exchange for free service, or paying to use service features. This leads users to choose to provide their privacy in order to avoid paying. It is believed that Meta's plan selection design induces users to choose free plans.
