While the existing Meta Ray-Ban smart glasses already allow users to replace the lenses with prescription ones themselves, Meta clearly believes this is not enough. According toBloomberg NewsMeta is reportedly preparing to launch two new AI smart glasses, designed specifically for users of prescription lenses. While the report emphasizes that this is not a major overhaul of the Meta Ray-Ban series, by penetrating the traditional eyewear distribution channel, Meta is attempting to extend the reach of its AI glasses to hundreds of millions of people worldwide suffering from myopia and vision correction.
Expanding Traditional Distribution Channels: New Designs for Prescription Lenses
While Meta Ray-Ban currently offers prescription lenses through third-party suppliers or its official website, its core sales strategy remains heavily reliant on "consumer electronics." The two upcoming new models, however, employ significantly different strategies:
• Exclusive design:The new glasses will be available in two classic frame styles: rectangular and round, to meet the aesthetic and optical lens configuration needs of everyday wear.
• Entering traditional optical pathways:This marks the first time Meta and Ray-Ban have launched AI glasses specifically for this customer group, and they are expected to be sold directly through "traditional prescription eyewear channels." This means that consumers may be able to get a pair of AI-enabled glasses while having their eyes examined at a regular physical optician.
Codenamed Scriber and Blazer: Focusing on AI Conversation, Abandoning Displays
These two upcoming new products are very likely the ones previously rumored to be...The Verge websiteThe development of devices codenamed "Scriber" and "Blazer" was discovered in documents from the U.S. Federal Communications Commission (FCC).
• Mass production countdown:The FCC filing describes these devices as "production models," meaning that Meta has completed hardware development and is ready to enter the market, with an official announcement possibly as early as next week.
• No monitor configuration:Based on the currently revealed hardware specifications, these two glasses, designed specifically for prescription lenses, are unlikely to feature visual display capabilities similar to "Meta Ray-Ban Displays." They will continue to focus on providing a seamless AI assistant experience based on voice and visual recognition through microphones, speakers, and built-in lenses, in exchange for thinner frames and longer battery life.
