Meta recently sent an email to internal employeesdisplay, is currently setting up a new product team to study the possibility of developing paid features for Facebook, Instagram and WhatsApp.
This team will be led by Pratiti Raychoudhury, Meta's former head of research, and will be called the "new commercial experience." It will conceive more features, experience projects, or new products that can attract users to pay.
However, Meta has not disclosed specific details yet, but emphasized that it will not launchA feature that allows users to pay to turn off adsJohn Hegeman, Meta's vice president of commercialization, who oversees the team, said that Meta will continue to focus on advertising revenue in the future, but will strive for more revenue opportunities through new paid projects.
John Hegeman believes that paid content will not become Meta's main revenue project in the short term, but it can indeed create new business development opportunities.
For example, Instagram recently announced that creators can provide original content to paying viewers through subscriptions, and WhatsApp has also allowed corporate users to send specific information to paying users. As for Facebook, it has long offered point purchases for use in games or specific content, and may come up with more different paid content in the future to attract users to pay.
In a similar approach, Google has now added a paid membership mechanism to YouTube, TikTok has also begun to implement a paid content viewing project, Twitter has also launched a paid Super Follows feature, and even more online social platforms have launched content that allows viewers to pay, allowing content creators to profit from it, and social platform operators can also collect commissions from it.
