In response to the demand for YouTube content creation, Google launched editing software that can compete with services such as Jianying.YouTubeCreateLater, Meta also announced the launch of a new video editing software "Edits" for Instagram content creation.
"Edits" can use the shooting function by itself without switching to other shooting software. It can record up to 4K 60p HDR video without leaving any watermarks. It can also improve the video quality through algorithms.
As for the editing function, in addition to providing basic video editing functions, it also includes many editing effects that use artificial intelligence, such as quick background removal, or generating videos through static images, and even automatically focusing on specific people and objects. Others also include interfaces that allow users to track the viewing results of short video content shared to Instagram Reels.
The purpose of Meta launching "Edits" is not only to further attract more people to create short video content that can be shared on Instagram Reels, but also to compete with "CapCut", the international version of Jianying launched by ByteDance.
Currently, "Edits" has beenApple's App Store and Google Play Store, and is available for free download and use. There are plans to add more features in the future, but whether a PC version of the editing tool will be launched like Jianying is not yet confirmed.
