McDonald's applied for a 2022At least 10 trademarks, plans to layout the metaverse market, but as the NFT market heat fades, there is no obvious follow-up action. However, McDonald's recently released a preview, indicating that it will cooperate withNFT project industry DoodlesThe two parties seem to be collaborating to launch a co-branded McCafé coffee cup, and this collaboration may mean that McDonald's will enter the NFT market through this collaboration.
McDonald's senior marketing director Guillaume Huin revealed earlier in a post that they are currently conceiving a new form of cooperation model and focusing on niche fan groups. Doodles CEO Julian Holguin also shared the preview content released by McDonald's through his Instagram account, which means that the two parties will establish further cooperation.
• ᴗ • 11/18 pic.twitter.com/LDxlE9pnrx
— McDonald's (@McDonald's) November 12, 2024
After the relevant preview content was exposed, the floor price of Doodles' NFT rose from the original 1.72 ETH (about US$5562) to 2.95 ETH (about US$9543) in a short period of time, an increase of 72%. This shows that many people believe that the cooperation between Doodles and McDonald's will increase the value of its NFT content transactions.
drinking out of the McCafé x Doodles Holiday cups exclusively starting 11.18✨☕️ pic.twitter.com/nBdc8VroYl
— McDonald's (@McDonald's) November 14, 2024
The collaboration with McDonald's also increased the daily transaction value of Doodles' NFT to 789 ETH (about 255 million US dollars), exceeding the total transaction volume of previous NFT projects such as Pudgy Penguins (Fat Penguin), Bored Ape Yacht Club (BAYC), and Mutant Ape Yacht Club (MAYC), and even topped the NFT project transaction list on the world's largest Web 3 market.
Doodles' NFT project has been developing smoothly, and has collaborated with brands such as Adidas and Crocs, as well as artists such as Pharrell Williams to create content. However, as the popularity of NFT projects has cooled in the past two years, it is possible that the collaboration with McDonald's will make its NFT project popular again.
In the past, companies such as Budweiser and Starbucks have used NFTs to expand market development opportunities, but ultimately failed to achieve significant success. It seems difficult to say whether McDonald's collaboration with Doodles can once again promote the development of NFT projects.
But at the moment, it seems that this collaboration is more like McDonald's trying to promote the sales of its McCafé coffee drinks. Therefore, it hopes to attract more people to buy through cooperation with Doodles, while also increasing the usage of McDonald's official app.
