According to market research firm Counterpoint ResearchStatistics顯示，批發價格在600美元以上 (零售價格約在800美元以上)的高階智慧型手機，在2023年的所有智慧型手機銷量預期約佔24%，相比2016年約佔6%的比例成長許多，同時也預期會比2022年成長6%。
The reason why the proportion of high-end smartphones has continued to increase in recent years is not only that as the market moves from 4G networks to 5G network technology, which attracts more people to upgrade to high-end smartphones that support 5G connectivity, but also that due to the impact of recent epidemics and wars, more and more people are choosing high-end smartphones that can be used for a longer period of time. Even in emerging markets, the proportion of people using high-end smartphones to highlight their personal status is increasing.
Furthermore, with increasingly diverse marketing options and increased promotional activity, many consumers are more willing to purchase high-end smartphones. Furthermore, more and more mobile phone manufacturers are shifting away from their previous approach of focusing on entry-level and mid-range phones to focus on developing sales of high-end and higher-end models, which has also led to an increase in the sales share of high-end smartphones.
Apple iPhones will continue to dominate the high-end smartphone market, but their share will decrease from 2022% in 75 to 2023% in 71, with Samsung, Huawei, and Xiaomi each taking a share. Samsung's increased sales share is due to increased sales of its Galaxy Z series of foldable phones. Huawei is also experiencing a resurgence thanks to its high-end models, while Xiaomi is also gaining market share in the high-end smartphone market by continuously improving its phone design.
