according toNielsen Market Research Recent ReportIt points out that streaming video services already account for 40.3% of daily viewership in the United States, while cable TV accounts for about 27.2% and broadcast television accounts for 20.5%, which means that streaming video services have become the main source of content for most American consumers.
Among all streaming video services, YouTube is still the most used service, with a monthly usage rate of 9.9%, followed by Netflix, which accounts for about 8.4%. The new season of "The Paddingtons" accumulated 6 hours of viewing time in June this year.
As for Amazon's Prime Video, usage accounts for 3.1%, Hulu accounts for 3%, and Disney+ accounts for 2%.
The Nielsen market research report mainly collects statistics on TV viewing behavior, so the statistics do not include more behaviors of watching streaming video services through devices such as mobile phones, tablets or computers. Therefore, the overall usage share does not appear to be large.
The report shows that streaming video continues to attract more and more users. Although many people still watch cable and radio programs on television, streaming video services have clearly become the mainstream viewing content in the market. Therefore, market analysts believe that more advertising funds will be transferred to streaming video services in the future, and more content production will tend to be allocated to streaming video service platforms.
However, streaming video services are currently facing problems such as slowing user growth, increased operational costs and original content production costs. As a result, subscription prices for streaming video services must increase. Netflix and Disney+ have recently begun to eliminate the abuse of account sharing and have also successively increased service subscription fees. YouTube also recently began adjusting the prices of paid subscription plans.
However, as streaming video service subscription fees continue to rise, this will relatively affect the willingness of existing users to continue paying for use. Therefore, many streaming video service providers have begun to conceive different subscription plans or different product combinations to attract more user growth opportunities.
