Earlier, The Information quoted sources as saying that Apple plansAdjust its iPhone product update cycle, adjustments will be made starting with the iPhone 18 series at the earliest, which will allow iPhone models positioned above the Pro specifications to continue to be updated in the fall, but the standard iPhone will be adjusted to be announced in the spring of the following year. After the news, market analyst Ming-Chi Kuo further revealed Apple’s next expected product roadmap, which may launch up to 2027 iPhone models in 6.
Among them, the models expected to be launched this year will include iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max, which generally maintain the previous iPhone model update pace, except that the original Plus model will be replaced with the lightweight Air style. As for the spring of 2026, the entry-level iPhone 17e will be launched.
Starting from 2026, there will be adjustments. It is expected that the iPhone 17 Air with the same screen size as the iPhone 18 Air will be launched in the fall, as well as the iPhone 18 Pro and iPhone 18 Pro Max with smaller screen holes. In addition, Apple’s first foldable screen mobile phone, the iPhone 18 Fold, will be launched for the first time. In the spring of 2027, the standard iPhone 18 and the entry-level iPhone 18e will be launched.
As for the fall of 2027, the iPhone 19 Air with a larger screen size, as well as the iPhone 19 Pro and iPhone 19 Pro Max with full-size screens and no hole-punch design on the front, will be launched successively. In addition, the second foldable screen phone, the iPhone 19 Fold, will be launched.
Guo Mingchi also pointed out that the reason why Apple adjusted the iPhone model update schedule and split it into two waves in the first half and the second half of the year is mainly to cope with the increasingly fierce market competition. In addition to maintaining the original popularity of phone replacement after autumn every year, it also allows the replacement demand to continue after the spring of the following year, and at the same time reduces the gap in its marketing strategy.
In addition, in response to competition in different markets, Apple also needs to provide more iPhone models to meet more purchasing needs, while also allowing more market attention to be focused on the standard iPhone. In addition, the upcoming foldable screen phones and lighter phones that are expected to be launched will also receive new attention.
