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Home Market dynamics

Market analysts believe that the actual shipment volume of Vision Pro next year may be less than expected, and the low-priced version has been cancelled by Apple.

Author: Mash Yang
2023-09-27
in Market dynamics, Smart wear, Life, Hard body, apple, Virtual Vision
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Apple plans to officially launch its virtual reality headset early next year.VisionPro, well-known market analyst Ming-Chi KuothinkThe actual shipment volume may be between 40 and 60 units. At the same time, the low-priced version of Vision Pro previously rumored in the market has been canceled by Apple.

Market analysts believe that the actual shipment volume of Vision Pro next year may be less than expected, and the low-priced version has been cancelled by Apple.

Previously, the market had expected Vision Pro shipments to exceed 100 million units, but Kuo believes the actual shipments may be around half that number. Obviously, the price set at US$3499 (approximately NT$10.7) will still be difficult for ordinary consumers to accept. Therefore, in the early stages, it may still attract technology enthusiasts, specific usage needs, or commercial application needs.

As for the low-priced version of Vision Pro that Apple was previously planning to launch in 2025, it seems that Apple has now canceled it. Therefore, unless Apple subsequently lowers the price of Vision Pro, the possibility of this product becoming popular is not high. After all, there are more choices in the market, and current virtual vision applications have not yet become mainstream in the market. Therefore, there should still be a large number of consumers who choose to wait and see.

Guo Mingchi expects that the successor to the Vision Pro will enter mass production in the first half of 2027, which means that the Vision Pro may maintain its current design in the next few years, and it may also take more time to convince the consumer market to use this product.

Tags: appleVisionPro
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Mash Yang

Mash Yang

Founder and editor of mashdigi.com, and student of technology journalism.

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