Investing in augmented reality technology for many yearsMagic Leap, earlierAnnounceEstablished a strategic partnership with Google to combine the technologies of both parties to promote the development of augmented reality technology applications.
According to the announcement, the two parties will combine Magic Leap's optical device manufacturing capabilities with Google's augmented reality and platform technologies to promote augmented reality technology to more application scenarios.
Google has previously invested in the development of augmented reality technology applications, but ultimately downplayed its own involvement in this market and instead invested in companies like Magic Leap. This expansion of its partnership with Magic Leap highlights Google's continued interest in this market and its optimism about the technology's future growth opportunities.
However, it is not yet possible to confirm whether this cooperation means that Magic Leap will work with Google to launch products that combine augmented reality technology.
In addition to Magic Leap, new entrepreneurs including XREAL are also continuing to develop in the augmented reality field, and technology companies including Meta and Apple are also expanding their layout in the augmented reality market.
