After showcasing products combining beauty and technology at events like CES over the past few years, L'Oréal held its Beauty Co-creation Exchange Day in Taiwan today (June 6). In addition to showcasing beauty technology products showcased at CES 26 this year and at various exhibitions in the past, the day further combined the three themes of technological innovation, social engagement, and environmental sustainability to demonstrate how L'Oréal "creates beauty," and invited business partners and industry associations to co-create a "beauty" ecosystem.
This year during CES 2024, we will work with Ruyuan Technology to create a new generation of hair dryersAirLight ProIn addition to making hair more moisturizing and smooth, L'Oréal has also created products for people with limited physical mobility.Lipstick auxiliary equipment, and also launched a lazy eyebrow drawing tool, as well as a tool that allows users to dye their hair more elegantly.Colorsonic handheld hair dyeOthers have also launched products tailored to daily skin care and beauty needs.Lazy deviceAt the same time, through its Maybelline brand, it has collaborated with Microsoft Teams to launch the "Ready-in-a-click" virtual makeup filter, allowing users to look their best in online meetings.
L'Oréal emphasized that since its establishment 115 years ago, in addition to continuously striving to make everyone equally beautiful, it also hopes to accelerate innovation in the beauty industry through data, technology, and other means, and promote sustainable development through social participation and environmental protection.
In addition to using technology to accelerate the innovation and development of beauty products and corporate transformation, L'Oréal also explained its long-term commitment to diverse development, equal treatment, and expanded inclusion. In Taiwan, it has promoted the Warehouse Angel Program since 1997 to help vulnerable groups such as people with disabilities and single mothers find stable employment. It also cultivates young talents through the "L'Oréal for Youth" program and supports the empowerment of women through the establishment of the "Taiwan Outstanding Women Scientists Award". In addition, it also cares about mental health and social issues through various programs.
As for sustainable development, the company aims to have its Taiwan office operate 2022% on green electricity by 100, and is collaborating with the Wilderness Conservancy on the Taipei City Ecological Diversity Project. In accordance with the results of the ecological survey, the company will jointly promote the Taiwan Laiya Elephant Mountain Park Ecological Project with the Xilu Greening Foundation in 2023, promoting biodiversity by planting 18 native plant species. Furthermore, the company is promoting the recycling of empty beauty bottles through the "CircuLove" program, allowing them to be effectively recycled. Refillable packaging is also being incorporated. Meanwhile, all online product shipping boxes are made of recyclable paper, and even the display racks in the aisles are fully made of recycled acrylic and recycled paper.
Regarding the use of technology to drive innovation, L'Oréal Taiwan is collaborating with the L'Oréal Group's North Asia team for the first time this year to promote the BIG BANG beauty technology co-creation project. This is not only the first technological innovation project driven by the beauty industry in Taiwan, but also the largest open innovation project in the beauty industry in Asia.
This project is being promoted in collaboration with Taiwan Startup Terrace, the Taipei Computer Association, Dentsu Marketing and Communications Group, and La French Tech Taiwan. This year's theme is "Creating a New 'Green' Journey for Beauty Consumers." Based on the three major aspects of "Expanding Love and Regeneration," "Full Eco-Design," and "Consumer Engagement," five teams, including Far Eastern New Century, Civic Sustainability, Oviedo Integrated Marketing, Fu Sheng Packaging Technology, and Jorgen, were selected to enter the finals. The winning teams will be able to participate in overseas exhibitions and have the opportunity to become official partners of the L'Oréal Group.
