At its annual press conference, LINE CONVERGE 2025, held today (October 22), LINE Taiwan officially set the tone for its future strategy, centered around AI, driving its three strategic dimensions: technological evolution, interactive evolution, and co-creative evolution. The event also announced major updates to several services.
LINE Taiwan CEO Chen Liren stated that LINE is actively incorporating the "AI Agent" concept into all of its services and will continue to strengthen the public-private partnership industry anti-fraud mechanism to enhance the digital resilience of Taiwanese society.
Technological Evolution: The Age of AI Agents Arrives, with Two Key Assistants Leading the Way
LINE Taiwan's core strategy for technological advancement is to integrate AI agent technology into all of its services. LINE announced that it will partner with multiple suppliers to launch two AI assistant services:
• AI conversation assistant:It is expected to be launched in the first quarter of 2026 and will be integrated into the LINE official account (OA Plus). It will leverage the semantic understanding capabilities of large-scale language models to help retail and restaurant brands quickly build intelligent conversational services.
• Travel Assistant:This service leverages generative AI to create personalized travel experiences, helping users plan their itineraries in one place. It plans to launch a Japanese destination recommendation version in early November, with further integration into LINE Travel features in the first quarter of 2026.
LINE Taiwan's R&D team also continues to develop local AI capabilities, including implementing RAG technology to enhance the customer service experience and MCP contextual integration technology to evolve conversational bots into proactive, collaborative "agent bots." Regarding ecosystem collaboration, they have already launched "Podcast TODAY," featuring Taiwanese-accented AI voices, and the "Second Generation AI Voice Reservation Service," which allows users to make reservations through their official LINE account.
Co-creation and Evolution: MINI App Fully Opens to Revenue Sharing, and the IP "Black Box" is Available on Netflix
To achieve co-creation of value on the platform, LINE announced that its LINE MINI App platform will officially transition from an "application system" to a "fully open" platform in the fourth quarter of this year, attracting more developers and companies to participate.
In conjunction with this opening, upgrade highlights include the optimized service portal "MINI Home" (available starting October 22nd) and the sensor device "LINE Touch," scheduled to launch in the first half of 2026. More importantly, the addition of open revenue-sharing partnerships for "in-app payments" and "in-app advertising" to the business model signifies the platform's move towards an open ecosystem with shared revenue.
"Black Box," Taiwan's first original webtoon adaptation series from LINE WEBTOON, will premiere simultaneously on LINE TV and Netflix on October 31.
Interactive Evolution: LINE Premium Membership Launched in the First Half of 2026, LINE TODAY Strengthens Interaction
LINE will offer membership services similar to those in Japan and Thailand to enhance user engagement. The new membership plan, "LINE Premium," is expected to launch in the first half of 2026, with a monthly subscription fee of NT$165. The initial benefits will include five advanced messaging features (including advanced backup) and four exclusive member-only benefits across the LINE family of services.
LINE TV has also undergone a comprehensive upgrade, adding "offline viewing" and "dual subtitles" features starting in October, and debuting multi-player sharing plans for two and four people. LINE TODAY has been upgraded to an interactive content platform. The "Discussion Wall" feature, launched in August of this year, has already surpassed 500 million views and incorporates AI-powered post summarization technology to aggregate insights.
In terms of games, the new game "LINE Walking Fun" is expected to be launched in mid-November, which will gamify daily walking and allow users to complete tasks to earn LINE POINTS.
Strengthening Fraud Prevention: Public-Private Partnership to Achieve "One-Second Reporting"
Finally, regarding digital security, LINE Taiwan announced the development of an automated reporting system that enables government and law enforcement agencies to report suspicious accounts within a second. This joint prevention mechanism spans the Ministry of Digital Development, the Criminal Investigation Bureau, the Supreme Prosecutors' Office, the Financial Supervisory Commission, and even e-commerce and gaming industry associations. Furthermore, since May 2023, the LINE Taiwan team has already taken action against over 110,000 fraudulent accounts.
The Taiwanese market is highly receptive to technology applications and is optimistic about the development of AI agent applications.
In a subsequent interview, Chen Liren expressed his view that whether AI agent application services can successfully develop into actual application business opportunities still depends on subsequent promotion. However, compared with the Japanese and Thai markets, users in the Taiwanese market generally have a higher acceptance of technological applications, so it is expected that they will adapt to AI applications relatively quickly.
However, Chen Liren pointed out that even for the same or similar services, local adjustments will still be made to suit different application scenarios and markets. Therefore, during the promotion process, LINE services will refer to the market development experience of Taiwan, Japan and Thailand at the same time, so that services in various regions can better meet the needs of users in different markets.
The LINE Premium subscription service, which will be launched in the Taiwan market soon, will actually provide differentiated service items based on the same service to meet different market needs, but it may also be dynamically adjusted based on subsequent feedback.
Chen Liren stated that LINE's current development continues by adding a more convenient user experience to its existing ecosystem. From previous AI to today's mainstream AI agent applications, LINE is rapidly building a service ecosystem, hoping to transform more business value through new technologies. While a commercial turning point for AI agent applications has not yet been seen, relevant results are expected in the future.
At the same time, Chen Liren also stated that LINE Taiwan has begun to introduce AI agent application services and promote them through internal education and training to improve internal work efficiency.
