LG launched its new LG PuriCare air care product line in Taiwan, emphasizing "Understanding your air, caring about your life" as its core concept. The new line features four products that combine innovative technology, aesthetic design, and insights into daily life. Among them, the most anticipated is the PuriCare AeroCatTower air purifier, specifically designed for cats, officially targeting Taiwan's growing pet appliance market.
LG stated that although AeroCatTower was showcased during IFA 2024 last year...debutHowever, it is actually designed for the relatively humid environment in Asia. In addition, LG also explained that the design of AeroCatTower was based on data from up to 1500 pet cats, including their habits and interactions with people. It includes features such as automatic heating, weight recording, and dwell time tracking, allowing owners to observe changes in their cats' weight. It also includes functions to help cats relax and to purify and deodorize.
In addition to revealing that AeroCatTower will continue to be updated as a series of models, and will even add more interactive designs suitable for cats, such as adding scratching posts or other expansion facilities, LG also revealed that it has actually started to study a design version suitable for dogs, but there are no specific product plans yet.
As for choosing to launch an air purifier suitable for cats first, LG stated that the main reason was that when planning the product, the population of cat owners was relatively large, so they planned to build the AeroCatTower first. However, they also emphasized that they will consider launching suitable products for dog owners in the future.
On the other hand, LG also stated that AeroCatTower will be included in the subscription plan, which will include regular maintenance and consumable replacement, making it easy for cat owners to use.
Designed for cats: AeroCatTower integrates a warm bed, weight tracking, and relaxation mode.
LG launches its first "cat-friendly" PuriCare AeroCatTower air purifier, with the following key features:
• Smart pet health care system:When a cat steps onto the seat, the warm bed (34°C/39°C) will be automatically activated, and its weight and rest time will be recorded in real time and tracked synchronously through the LG ThinQ App.
• Cat Relaxation Mode:Considering cats' sensitivity to sound and airflow, the button will automatically mute and reduce the fan speed when a cat sits on it, and gently blow the airflow downwards to avoid direct airflow causing pressure.
• Purification and deodorization:It features a 360° all-around purification design, a three-in-one high-efficiency deodorizing filter (adsorbs dander, dust, and odors), and built-in UVnano ultraviolet cleaning fan blades (removes 99.99% of bacteria).
The AeroCatTower had already sold over 1300 units through the crowdfunding platform TzeTze and was selected as one of TIME 2025's 100 Best Inventions. Its suggested retail price in Taiwan is NT$23900, and shipments will begin immediately.
AI+Smart Energy Saving: AeroBooster reduced in size by 40%, with a purification range of up to 5.5 meters.
The new PuriCare AeroBooster air purifier emphasizes AI intelligence and energy saving:
• AI+ Intelligent Sensing:Upgraded with AI+ technology, it is claimed to improve energy efficiency by up to 49%.
• Dual Airflow + Circulation Fan:Continuing with 360° purification, and paired with a clean air circulation fan, it can deliver clean airflow up to 5.5 meters away.
• 40% smaller volume: It features a minimalist Korean design, making it easier to blend into any home décor.
Five-in-one aesthetics: AeroSpeaker integrates speaker, ambient lighting, and wireless charging.
The PuriCare AeroSpeaker air purifier, expected to debut in Taiwan in 2026, emphasizes a "minimalist lifestyle aesthetic":
• Five-in-one function: It integrates air purification, 360° surround speakers, ambient lighting with scene modes, wireless charging pad, and coffee table functions.
• Purification and silence: It also features 360° filtration and UVnano technology, with a minimum operating noise level of 21 decibels.
• Atmosphere creation: Multiple lighting modes can be switched via the ThinQ App.
Dehumidification Upgrade: New generation dual-reverse inverter compressor, efficiency improved by 20%.
In response to Taiwan's humid climate, LG has also launched an upgraded version of the PuriCare dual-inverter dehumidifier:
• Large capacity options: Three models are available: 22L, 19.6L, and 18L.
• Performance improvements: Equipped with a new generation of dual-reverse inverter compressor and inverter motor, its dehumidification efficiency is 20% higher than the previous generation, exceeding the 2026 Level 1 energy efficiency standard.
• Antibacterial cleansing: Built-in UVnano sterilization fan and nano-ion technology.
• Exclusive accessories: Simultaneously, a multi-purpose drying box is launched, which can be used with a dehumidifier to quickly dry small items such as shoes and dolls.
LG emphasizes that the entire PuriCare product line is designed to meet the diverse needs of modern families for performance, space, and aesthetics through multifaceted innovation, providing air solutions for all scenarios.
