At its pre-CES 2025 event, themed "A Beautiful Life All Day Long with Deep Intelligence," LG unveiled its vision for an AI-driven user experience and announced the launch of its AI assistant service, LG FURON. LG also announced a deep collaboration with Microsoft to integrate numerous Microsoft applications and services into its products, and collaborated with singer will.i.am on the XBOOM series of audio products.
Seamlessly integrate artificial intelligence into daily life
LG emphasizes that it will seamlessly integrate artificial intelligence into daily life, including home, mobile space, business scenarios, and even virtual visual environments, and that the user experience of its products can be maintained consistent through artificial intelligence.Smart HouseThe design is to redefine the home through technologies such as the Internet of Things and artificial intelligence, and to further "connect" with the vehicle space and establish connections with artificial intelligence technology.
In addition to the previously proposed ThinQ, LG's acquisition of smart home solution provider Athom last year and its support for the Matter universal IoT protocol, it can now enable IoT devices launched by more than 170 global brands to connect and interact with each other.
Promoting its artificial intelligence assistant service - LG FURON
Through LG FURON, an artificial intelligence assistant service based on a large natural language model, which was demonstrated at IFA 2024 last year, it claims to be able to instantly understand users' current needs and usage habits, and then interact with users in a faster and more personalized way, while ensuring user privacy and security during the interaction process.
For example, LG FURON can automatically adjust the indoor air conditioning temperature by detecting that the user is coughing, and remind the user to use their free time in the afternoon to go to the hospital for a medical check-up. It can also automatically play music while the user is driving to relieve the user's tension before going to work, while asking the user if they want to buy a cup of coffee to refresh themselves, and even automatically arrange the best route to the company.
LG partners with Microsoft to bring Xbox services to LG Smart TVs
In addition to incorporating Microsoft's Copilot service into its new TVs, LG is also leveraging Microsoft technology to enhance its AI assistant and enhance spoken interaction experiences through Microsoft's speech recognition and synthesis technology. Microsoft will also leverage LG's thermal management system and advanced cooling systems optimized for AI data centers to enable AI technology facilities to operate with greater energy efficiency.
In addition, LG also announced a collaboration with Microsoft on the Xbox project, bringing the Xbox App to the webOS operating system and allowing more users to play Xbox platform games via cloud streaming on LG smart TVs.
Collaborate with singer will.i.am to launch the xboom series of products
As for the joint collaboration with singer will.i.am, the company will launch audio products including xboom Buds headphones, xboom Bounce speakers, xboom Grab mini speakers, and xboom Stage 301 large speakers, which are expected to enter the market one after another this year.
