After announcing many new home appliances at IFA 2023 this year, LG explained its home appliance design concept at a media event at its headquarters in South Korea and provided specific details of the home appliances it plans to launch in 2024.
LG pointed out that due to the uncertainty of overall economic development, climate change, war and inflation, many consumer purchasing behaviors have changed in the post-epidemic era. Therefore, consumers are more inclined to buy high-quality, sustainable and energy-efficient products. Among them, electronic technology, medical and home appliance-related products are still the main purchasing items for consumers. These are also the product features that LG has always had in the past. It also emphasizes using its compressor and motor technology to create products such as washing machines, refrigerators and air conditioners that attract consumer support.
Changes in consumer behavior in the post-epidemic era and the significantly different definitions of "home" among consumers have made "personalization" a pursuit for more people. LG is therefore focusing on developing the Object Collection series of products, hoping to attract more consumer groups.
Among the new home appliances expected to be launched in 2024, LG will not only focus on simplicity, more personalized style and smart usage functions, but also respond to the fact that living spaces are becoming increasingly narrow, making space utilization more important. Therefore, LG's subsequent home appliance designs will try to incorporate more functions as much as possible, or be more suitable for use in small spaces.
Previously launchedLG Aero Furniture combines the functions of an air purifier and a coffee tableFor example, the LG All-in-One Tower Combi vacuum tower, which combines a handheld vacuum cleaner and a sweeping robot and is expected to be launched in December through the ZZZ fundraising platform and before next Spring Festival, is actually designed without sacrificing living space and can even further maximize the use efficiency.
As for the launch of the Object Collection series of products, LG also emphasized that the new home appliances to be launched in 2024 will introduce a right-angled full-flat design and reduce the complex button design of traditional home appliances. High-end models will use LCD touch screens as the main operating interface, allowing users to operate functions in a more intuitive way and enhance the smart connected application experience.
Due to the right-angle full-plane design, the new home appliances are easier to place in the space and can be integrated with most home decorations. They can even be integrated into the interior color through a variety of colors. The smart networking function can also make things likeMoodUp RefrigeratorYou can change the appearance color, present different lighting effects, or play streaming music content at will.
As for other updates, LG will also make detailed upgrades to existing products, such as further increasing the size of the LCD touch screen, adding more display information, and even adding a mirrored appearance design. The InstaView knock-knock interface design, which was previously only used for double-door refrigerators, will also be added to the new Object Collection series with upper and lower door designs, and the visible area of the InstaView knock-knock interface will be increased.
In addition, LG explained that because the Taiwanese market environment is similar to that of the Korean market, many products are quickly introduced to the Taiwanese market after being launched in the Korean market, such asTaiwan becomes the second region in the world to launch the Object Collection series of productsAt the same time, although we do not provide customized color services like the Korean market, we will meet more color selection needs in the future.
