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Home exhibition

Lenovo leverages its hybrid AI advantages, collaborating with NVIDIA, F1, and FIFA to showcase the practical application of "proxy AI".

Author: Mash Yang
2026-01-07
in exhibition, Market dynamics, Life, network
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During CES 2026, Lenovo chose to host its Tech World event at the iconic Sphere landmark in Las Vegas. Chairman and CEO Yang Yuanqing unveiled a comprehensive strategy encompassing everything from consumer devices to enterprise infrastructure, centered around the concept of "Hybrid AI Advantage." In addition to launching the "Lenovo Qira" personal AI super agent service, Lenovo also announced deep collaborations with NVIDIA, Formula 1, and FIFA, leveraging liquid cooling technology and edge computing to truly implement AI in racetracks, football stadiums, and enterprise data centers.

Lenovo leverages its hybrid AI advantages, collaborating with NVIDIA, F1, and FIFA to showcase the practical application of "proxy AI".

Personalized AI Experiences: Lenovo Qira and Innovative Concept Devices

To realize its vision of "One AI, multiple devices," Lenovo announced the launch of its personal AI system, "Lenovo Qira." This AI agent service operates across Lenovo PCs and Motorola-branded mobile phones, possessing perception and proactive response capabilities. Users can interact with Lenovo Qira through natural language, and it proactively coordinates applications and workflows based on a personal knowledge base and usage context.

Lenovo leverages its hybrid AI advantages, collaborating with NVIDIA, F1, and FIFA to showcase the practical application of "proxy AI".

On the hardware front, Lenovo showcased several concept products, including the ThinkPad Rollable XD laptop concept, Lenovo AI Glasses smart glasses, and Project Kubit personal AI Hub, which integrates two ThinkStation PGX workstations.

In addition, Motorola also launched a new flagship foldable phone, the razr fold, which features an 8.1-inch screen and supports AI drawing capabilities.

In addition to its existing product lines, Lenovo announced an expansion of its Aura Edition AI PC lineup in collaboration with Intel, including the ThinkPad X1 and Yoga series, featuring cross-device AI functions such as Smart Modes and Smart Share.

Lenovo leverages its hybrid AI advantages, collaborating with NVIDIA, F1, and FIFA to showcase the practical application of "proxy AI".

Enterprise Transformation: Partnering with NVIDIA to Build a "Gigawatt-Scale" AI Factory

In the field of enterprise computing, Yang Yuanqing and NVIDIA CEO Jensen Huang jointly announced the launch of the "Lenovo AI Cloud Gigafactory" project. This collaboration will help cloud service providers quickly deploy gigawatt-level AI computing centers in "weeks" (rather than months).

The project will incorporate NVIDIA's Blackwell Ultra architecture and Rubin computing platform, combined with Lenovo's exclusive Neptune liquid cooling technology. Specifically, the NVIDIA GB300 NVL72 system will integrate 72 Blackwell Ultra GPUs and 36 Grace CPUs within a single liquid-cooled rack, significantly improving the generation speed and energy efficiency of "Time-to-First-Token" (TTFT).

In addition, Lenovo also announced the new Lenovo Agentic AI solution and xIQ delivery platform, providing enterprises with full lifecycle services from AI agent development, deployment to governance, helping them solve the complexity issues they face when implementing AI.

Applications of sports technology: F1 liquid cooling and FIFA AI tactical analysis

Lenovo also demonstrated how its AI technology can play a key role in top-level sporting events.

In Formula 1, Lenovo announced the implementation of its Neptune liquid cooling technology at F1's Media and Technology Centre (M&TC) in Biggin Hill, UK. This system will cool the ThinkSystem SD665-N V3 servers that handle F1 live signals and AI systems, improving computing performance while reducing power consumption by up to 40%, helping F1 achieve its net-zero carbon emissions goal by 2030.

Lenovo leverages its hybrid AI advantages, collaborating with NVIDIA, F1, and FIFA to showcase the practical application of "proxy AI".

In its collaboration with FIFA, the two companies jointly launched "Football AI Pro." This is a football knowledge assistant built on Lenovo's AI factory, enabling coaches, players, and analysts to query vast amounts of match data using natural language. The system can generate tactical analyses in real time, conduct drills using 3D player avatars, and even predict the effects of tactical changes.

In addition, Lenovo will provide AI stabilization technology that supports referee view and a 3D Avatar system to assist in offside decisions for the 2026 World Cup.

Lenovo leverages its hybrid AI advantages, collaborating with NVIDIA, F1, and FIFA to showcase the practical application of "proxy AI".

Analysis of viewpoints

Lenovo's Tech World event this year revealed a shift in its strategy from simply "selling hardware" to becoming an "AI solutions provider." Whether it's Qira for consumers or Agentic AI for enterprises, Lenovo emphasizes the concept of "agent"—meaning AI is no longer just passively answering questions, but proactively perceiving, making decisions, and executing tasks.

In particular, the collaboration with NVIDIA demonstrates Lenovo's ambition in the high-end AI server market, attempting to leverage its advantages in Neptune thermal technology and supply chain manufacturing to address the two major pain points currently facing AI data centers: "energy consumption" and "deployment speed." The collaboration between F1 and FIFA, on the other hand, provides the most direct demonstration to the market that Lenovo's AI technology is ready to handle demanding scenarios with high traffic and high real-time requirements.

Tags: CESCES 2026FIFAFormula 1LenovoLenovo QiraTech worldLenovo
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Mash Yang

Mash Yang

Founder and editor of mashdigi.com, and student of technology journalism.

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