As the Indonesian government currently prohibits e-commerce transactions through social media platforms, there are reports that TikTok, YouTube and Meta are considering opening their doors in Indonesia.Apply for an e-commerce license.
Statistics indicate that Indonesia's e-commerce market is projected to reach US$2022 billion in transaction volume by 520, creating a competitive landscape for many players. Apps like TikTok, YouTube, and Meta are leveraging video as e-commerce promotional platforms, fostering more e-commerce opportunities.
TikTok has previously launched an e-commerce transaction service called TikTok Shop, and the number of packages delivered in Indonesia every day has exceeded 300 million. Therefore, if its e-commerce transaction service is restricted due to the Indonesian government's ban, it may be greatly affected.
Related reports indicate that TikTok plans to apply for an e-commerce operating license from the Indonesian government and is in talks with companies such as Tokopedia, an e-commerce service under Indonesia's GoTo. YouTube and Meta have also applied for e-commerce operating licenses, potentially turning their social media platforms into e-commerce services.
However, the Indonesian government stated that e-commerce operating licenses only allow social platform operators to promote products, but not to conduct e-commerce transactions directly on their platforms. This means that even if operators such as TikTok, YouTube, and Meta can conduct e-commerce transactions through their social platforms, actual transactions must still rely on third-party operators.
