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Home Market dynamics

Rumor has it that LG will help Apple develop an under-screen camera design, and the new iPhone may adopt a more complete display screen.

Author: Mash Yang
2023-12-07
in Market dynamics, 手機, Life, apple
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South Korean media The ElecSources said that LG Innotek's under-screen camera design may prompt Apple to launch iPhone models with more complete screen designs.

Rumor has it that LG will help Apple develop an under-screen camera design, and the new iPhone may adopt a more complete display screen.

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The report stated that LG Innotek plans to use a special free-form optical multi-lens system, combined with LG Display's design to increase the transmittance of the display panel, to reduce distortion in under-screen camera shots. This will also meet Apple's Face ID facial recognition accuracy requirements, allowing Apple to achieve its goal of launching iPhone models with a more complete screen design.

However, under-display camera technology still requires significant advancements, particularly in image quality and brightness. Despite the continued efforts of brands like Samsung and Nubia, ideal performance remains elusive. The market believes that Apple's commitment to addressing this market demand will accelerate the development of under-display camera technology and facilitate its widespread adoption.

LG's current plan is to increase the light transmittance of its under-screen camera design from 2023% in 23 to 2024% in 40, a roughly doubling of the original. Therefore, if the light transmittance can be further improved, iPhone models launched as early as 2025 may have the video camera hidden under the screen, and display the user's required operating functions through a more complete screen design, or allow users to view images on a more complete screen.

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Tags: appleFace IDiPhoneLGLG DisplayLG Innotek
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Mash Yang

Mash Yang

Founder and editor of mashdigi.com, and student of technology journalism.

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