wall street journalReports allegeDisney may follow the example of Amazon's Prime membership service model and launch a membership plan covering streaming video services, as well as Disney's theme park facilities, merchandise and other projects.
In addition to referring to Amazon's Prime membership plan, Disney has also referred to subscription usage models such as Apple's launch of Apple One, which covers multiple services at the same time.
However, the plan is still in the early stages of discussion, and the specific service model, planning method, and expected launch time have not yet been finalized. Disney has not yet responded to the rumors.
In fact, Disney has launched membership plans for fan users in the past. For example, the "D99.99 Official Fan Club" membership plan, which costs US$129.99 to US$23 per year, allows fan users to participate in member-only activities and purchase limited products.
Affected by the epidemic in recent years, although Disney has achieved remarkable success in the Disney+ streaming video service, it is still in a loss-making situation and is expected to turn losses into profits after 2024. Although the revenue of the amusement park business has currently recovered, it has also caused a lot of losses in the past, forcing Disney to come up with more profit-making methods to make up for the losses.
