Data obtained by the New York Times showsCurrently, more than 100 brands and politically-related advertising content have completely stopped running on the "X" service platform, and dozens of brands are even considering removing their advertising content. This situation may cause "X" to lose up to $7500 million in advertising revenue before the end of this year.
Elon Musk recently publicly expressed support for anti-Semitic conspiracy theories on Twitter, and a subsequent report by the independent organization Media Matters alleged that "X" had placed advertisements for companies including IBM, Apple, Oracle, and Xfinity alongside anti-Semitic posts, apparently hoping to gain higher advertising exposure and profits. This led many brands to remove their advertisements from "X".
However, "X" later accused Media Matters of reporting falsehoods, and "X" CEO Linda Yaccarino even stated in a public post that only a very small number of users saw brand advertisements displayed alongside anti-Semitic posts.
But even after "X" made a clarification, brands including IBM, Apple, Disney, Uber, and Coca-Cola still removed their advertising content from "X" in a short period of time. Airbnb even suspended advertising on the "X" platform that involved a value of $100 million, and Netflix also removed advertising content worth $300 million. Microsoft's withdrawal of advertising is likely to cause "X" to lose up to $400 million.
As for "X", in its response, it stated that the data obtained by the New York Times did not reflect the current situation and that the potential loss it may face is only US$1100 million. It also emphasized that many advertisers have resumed advertising content and there is even an increasing trend.
