Just as it has helped the 2020 Tokyo Olympics with its technology in the pastBecome more "exciting"Regarding the Paris Olympics, which will be held in France in August this year, Intel also explained its vision of using its technology to present "AI everywhere."
Intel, the official global AI platform partner of the Paris Olympics and Paralympics, expects its technology to deliver a new generation of interactive experiences for organizers, athletes, spectators, and fans. This includes immersive sports experiences that can be used to measure athletic potential, end-to-end 8K real-time broadcasting technology, and the creation of advanced accessibility environments at specific Olympic and Paralympic venues.
Sarah Vickers, head of Intel's Olympic and Paralympic Office, said: "The Olympic and Paralympic Games are the world's greatest competitive stages, bringing together the best athletes to push boundaries and achieve feats we never imagined. This summer, Intel will accelerate our mission of 'AI Everywhere' through Intel solutions at the 2024 Paris Olympic and Paralympic Games. This will not only showcase the powerful potential of technology and AI to the world, but also create an immersive, interactive experience for millions of spectators worldwide."
Ilario Corna, IOC Chief Information Officer, said: “The Olympic Games and Intel collaboration brings us into an emerging field of AI-driven technologies that are reshaping the world of sport for spectators, athletes, IOC staff and partners. Intel enables us to deploy AI at an unprecedented speed through AI-driven solutions. This partnership will create an unprecedented Olympic experience at the Paris 2024 Olympic Games, fulfilling our shared commitment to building a better world through sport.”
Intel AI platform technologies introduced during the Olympic and Paralympic Games were applied in three key areas:
The first on-site immersive AI experience
AI applications built with Intel processors and software solutions will demonstrate the potential of technology and continue to enhance the experience of athletes, coaches, and spectators before and during the Paris Olympic and Paralympic Games.
The AI platform experience, jointly created by Intel and Samsung, is trained using the Intel Gaudi accelerator, executed on Intel Xeon processors with built-in AI acceleration, and optimized using the OpenVINO software platform. This platform will use AI and computer vision to analyze athletic training and pair participants with Olympic events based on their analytical data.
During the 2024 Paris Olympics and Paralympics, Intel will further enhance accessibility for the visually impaired. This includes leveraging Intel Xeon-based AI technology to create 3D models of the Team USA High Performance Center in Paris and the Paralympics Committee headquarters in Bonn, Germany. This will allow the visually impaired to navigate the venues using indoor and voice navigation services via mobile apps.
Revolutionary 8K broadcasting and tailored viewing experience
This Olympic broadcast server uses the latest Intel Xeon Scalable processors and Intel Deep Learning Boost technology, capable of encoding and compressing 8K/60FPS/HDR signals from the Olympic Broadcast Service (OBS) in milliseconds, thereby enabling the transmission of more, faster, and higher-pixel content. It also uses the VVC standard to send 48Gbps RAW data at a bandwidth of 40-60 Mbps.
In several specific locations around the world, 8K over-the-top (OTT) signals can be transmitted to PCs built with Intel processors within seconds and then connected to 8K TVs for playback, allowing viewers around the world to enjoy the Olympic Games in the highest broadcast quality and high-resolution images.
In addition, the Olympic Broadcasting Services Automatic Highlights Generation function, trained on the Intel Geti platform, will be able to automatically generate highlights based on audience preferences. It will also compile highlights from different sports and send them to fans in real time.
Inheriting Olympic history
To help preserve Olympic history, Intel will also use Neural Object Cloning technology to transform Olympic historical video archives into 3D digital collections. This technology, developed by Intel's Emergent AI Lab and currently in the testing phase, will help the Olympic Museum digitize portions of its collection and integrate them into an interactive digital environment, allowing viewers to rotate and explore exciting historical Olympic moments.




