The emergence of generative AI is impacting various industries. Will it impact the content creation ecosystem and even change the model for influencer collaboration? Influenxio, a one-stop micro-influencer marketing platform, announced the launch of an industry-first interactive influencer matching mechanism. This disrupts the traditional model of brands submitting proposals and creators signing up. Brand owners can use generative AI to automatically write copy and publish product descriptions on the platform, automatically gaining exposure to tens of thousands of active micro-influencer communities and allowing micro-influencers to actively recommend themselves for collaboration.
Influenxio has also upgraded its trial membership experience. Brand owners can now view a list of 50 micro-influencers for free and proactively invite influencers to collaborate, easily embarking on the path of digital word-of-mouth marketing through technology and data power.
Jinglun Ko, Founder and CEO of Influenxio, said, "Influenxio constantly monitors the latest industry trends and listens to brand user feedback. The launch of our industry-first interactive influencer matching mechanism marks a new milestone for us. We aim to disrupt the traditional matching model and accelerate the process of helping brands connect with creators who genuinely love their products. Through our technology, we minimize friction associated with micro-influencer marketing, helping brands build a stable and authentic social media presence. This also empowers every creator to move beyond passive engagement, unleashing their creativity and unlocking new possibilities."
Influenxio Launches Industry's First Two-Way Interactive Micro-Influencer Matchmaking Mechanism, Powered by Generative AI
Influenxio also shared its "Brand Owner Survey," which revealed that nearly 9% of brand owners hope to create "more authentic word-of-mouth" and collaborate with influencers who "genuinely love their brands." Nearly 8% of micro-influencers decide whether to collaborate with a brand based on their personal preferences for the brand and its products. In light of this, Influenxio has launched a product upgrade, creating the industry's first two-way, "interactive" influencer matching mechanism before the project begins, establishing a highly efficient platform for interaction between brands and micro-influencers.
Influenxio's newly upgraded two-way interactive influencer matching mechanism includes a "List a Product" feature. This breaks the traditional model of brands initiating campaigns and selecting influencers. Brand owners simply post a product description and instantly gain exposure to Influenxio's community of tens of thousands of active micro-influencers. After a brand posts a product, influencers can add it to their favorites on the platform or proactively contact brands to "self-recommend" collaborations. Brand owners can also proactively invite influencers who have already featured their products to collaborate, identifying influencers who are genuinely interested in the product and participating in a product experience. This two-way, interactive model accelerates matchmaking, ensuring the experiences are more authentic and relevant to brand needs.
With AI generative applications and AI computing and data being the two most popular technology applications in the marketing industry in 2023, Influenxio has innovatively introduced the recently popular generative AI. Brand owners only need to provide relevant product information, and the generative AI will automatically write a 200-word product introduction copy, allowing brand owners to achieve brand exposure in seconds and quickly attract influencers who like the brand or use the product to actively cooperate.
Empowering with data to meet diverse needs! Influenxio integrates traffic diversion functions to easily view the conversion and effectiveness data of influencer collaborations.
According to Influenxio, brand members not only seek to increase brand or product exposure through micro-influencers, but also have a deeper need for collaboration with creators to convert and direct traffic. To meet this diverse demand for influencer marketing, the Influenxio platform has added a new traffic diversion feature, transforming influencer networks into a network centered on the influence of the social media era. This helps brands reach deeper into their fan base and integrates the results directly into the platform, allowing brand owners to clearly track and view the overall effectiveness of their marketing campaigns, including exposure from influencer posts and traffic diversion data. Influenxio's influencer network traffic diversion outperforms other traffic diversion methods, such as brand-owned media and concurrent multimedia network (GDN) advertising, and also outperforms other channels in terms of bounce rate, session performance, and quality.
Influenxio also continues to leverage data to assist brands in marketing and enhance visibility. This includes integrating key metrics into search engines, such as follower profiles, four key Instagram performance metrics, follower activity, and engagement, to help members more accurately identify suitable micro-influencers. The platform also incorporates customizable tags, allowing brands to independently build customized micro-influencer databases for both long-term and short-term operations. AI and machine learning technologies are used to automate and optimize execution efficiency, automatically analyzing all influencer posts and creating keyword-based groups. This allows brands to quickly and accurately match suitable micro-influencer candidates. Furthermore, the platform's automated scheduling mechanism helps brands close micro-influencer deals by 40%.
Tens of thousands of active influencers! Influenxio builds Taiwan's largest Instagram micro-influencer search engine.
Founded over four years ago, Influenxio is now the largest Instagram micro-influencer search engine in Taiwan. It boasts Asia's most comprehensive database of Instagram accounts, encompassing 50 high-quality Taiwanese and Japanese micro-influencers, with an average engagement rate of 4.3%, twice the global average. The Influenxio platform also boasts a vibrant influencer community, with a single project reaching up to 300 micro-influencers simultaneously and generating over 50,000 micro-influencer collaboration posts.
As for brand owners, Influenxio has accumulated over 10,000 registered brand members, with registered brand members growing by 30% over the past year[3]. Influenxio also announced today an upgrade to its "Free Trial Membership" experience, which not only allows users to view a list of 50 Instagram micro-influencers and data analysis for free, but also allows them to directly contact influencers and initiate collaborations. The free trial provides a monthly quota of 20 micro-influencers to contact and 3 micro-influencers to collaborate with, with no trial period. We hope to help brands of all sizes take the first step in micro-influencer marketing and create effective word-of-mouth!
