Dolby just released it in September.Next-generation Dolby Vision 2 imaging technologySamsung, a key member of the HDR10+ Alliance, announced earlier that it is developing an imaging technology called "HDR10+ Advanced," which will be initially supported by Amazon's streaming video service, Prime Video.
Six major upgrades are locked in, and a cloud gaming mode is introduced.
HDR10+ Advanced is expected to include six key upgrades that will comprehensively improve image performance, including not only improvements in overall image display but also enhancements to the cloud streaming gaming experience:
• Increased brightness range
• Tone mapping and image quality processing options based on content type
• Intelligent motion-smoothing option
• Exclusive "cloud gaming mode"
• More local tone mapping zones
• More advanced and accurate color reproduction
Expected to debut at CES 2026, it will compete with Dolby Atmos technology using Eclipsa Audio.
The HDR10+ Advanced standard is expected to be officially announced at CES 2026, and Samsung's 2026 TV product line is expected to be the first to adopt it.
In addition to competing with Dolby in imaging standards, Samsung is also collaborating with Google in the audio field to develop an audio technology called "Eclipsa Audio," clearly intended to rival Dolby Atmos. However, since its brief unveiling at CES 2025, no further details about this audio technology have been released.
