All mobile phone manufacturers have recently been affected by the saturation of the mobile market. A survey conducted by market research firm IDC for the first quarter of 2016 also showed that the mobile device market has become stagnant, with overall shipments growing by only 0.2%. At the same time, due to the decline in Apple iPhone sales and the reduction in the sales proportion of Lenovo and Xiaomi, which were originally among the top five, Huawei's market share has increased relatively. Even Chinese brands such as OPPO and VIVO have squeezed into the top five global mobile phone shipments with significant growth.
According toMarket research firm IDC's global mobile phone shipment statistics for the first quarter of 2016, showing that the overall market shipments only grew by 0.2%, indicating that the mobile phone product market has become saturated, resulting in a significant decrease in market demand.
Among them, although Samsung is the world's leading mobile phone shipment, it still has 8190 million units shipped, but its shipments have decreased by 0.6% compared with last year. Apple's overall shipments have decreased by as much as 16.3% due to a significant decrease in demand for replacement phones.Earlier financial reportIt was also confirmed that revenue declined for the first time in 13 years.
As for Huawei, due to the continuous improvement of its own products, it also successfully entered the US market with the Nexus 6P last year. At the beginning of this year, it also brought the high-end model Mate 8 to the US and other markets for sale. As a result, its overall shipments increased to 2750 million units, a year-on-year increase of 58.4%.
Lenovo and Xiaomi, which were originally among the top five, faced more competition in the Chinese market, where they had long been developing, and the market was beginning to become saturated. In addition, they were unable to achieve breakthroughs like Huawei in other markets. As a result, they began to be overtaken by up-and-coming companies such as OPPO and VIVO, ranking fourth and fifth in global shipments, respectively, with shipment growth rates of 153.2% and 123.8%, respectively, which are quite impressive growth rates.
Judging from the current development of the mobile phone market, various manufacturers have actually reached a bottleneck stage and are attempting to make adjustments in different fields or development strategies. For example, they are turning to the Internet of Things, smart wearables, or integrating virtual reality to seek new breakthroughs. However, many manufacturers are also rethinking how mobile phones can bring new experience applications, thereby allowing users to make more concrete changes in their lives.
