After recently launching new phones that gradually resume using its self-made Kirin series processors, Huawei seems to be planning to resume launching mobile phone products in the global market.
Nikkei News reports thatHuawei has recently begun to install theMate X6 foldable phoneThe relevant advertisements seem to imply that the company will expand its sales strategy of its mobile phone products in the global market.
Since resuming its use of its in-house Kirin processors, enabling 5G connectivity in its high-end smartphones, Huawei's shipments in China have steadily increased. According to market research firm Canalys, Huawei accounted for approximately 2.85 million of the 4600 million smartphone shipments in China last year, a 37% increase compared to the previous year, effectively regaining market share from competitors like OPPO, vivo, and Xiaomi.
However, if Huawei wants to regain more market share in the global market, it will have to invest more resources to compete with Samsung, Apple, and other industry players including Xiaomi, OPPO, and vivo.
On the other hand, in terms of competition in the operating system platform ecosystem, although Huawei emphasizes itsHongmeng operating systemIt has become the third largest ecosystem in the mobile phone market, but there is still a lot of gap compared with Apple's iOS and Google's Android platform. At the same time, it is still difficult to say whether the Harmony operating system can successfully attract support from users in the global market.
