AnnounceHTC's first AI glasses, VIVE EagleLater, HTC Senior Vice President Huang Zhaoying stated in a subsequent interview that VIVE Eagle was entirely developed and designed by the Taiwanese team and manufactured at the Guishan factory. At the same time, all software services are tailored to the needs of the Taiwanese market. He also emphasized that it will only be promoted and sold in the Taiwanese market this year, and is expected to enter other national and regional markets next year.
Smart glasses will become an extension of mobile phones
Huang Zhaoying stated that smart glasses will become an extension of mobile phones, allowing users to interact with AI assistants more conveniently, record their daily lives more conveniently, and even free up their hands for more interactions. Therefore, they are expected to be the main product development in the market.
Regarding the newly launched VIVE Eagle, Huang Zhaoying emphasized that it was entirely developed and designed by a Taiwanese team and manufactured in the Guishan factory. All software services are tailored to the needs of the Taiwanese market, including a Traditional Chinese interface, support for Chinese voice interaction, and more Chinese-based translation and interactive experiences. It also supports local service functions, giving it a clear user experience advantage over similar products in other markets.
Android XR products will also be deployed in the future
Compared to previously launched VR and XR virtual reality headsets, which primarily targeted high-tech enthusiasts, Huang Zhaoying believes that smart glasses are more likely to appeal to the mass market and can be used for daily use. Therefore, they will become the main product promoted this year.
Therefore, no new products will be released for VR and XR virtual vision headsets this year. Instead, more functions and services will be added through software updates. As for mobile phone products, considering this year's organizational adjustments and related business strategy changes, there will be no news of mobile phone product updates before the end of this year.
In close cooperation with Google, HTC will also prepare to createAndroid XR operating systemThe company has already developed a virtual visual device and has already developed related test products internally, but the main focus this year will still be on the promotion of VIVE Eagle.
However, Huang Zhaoying also stated that even if the Android XR operating system application device is launched in the future, it will not replace existing VR or XR application device products, and will be developed as an independent product line.
It is expected to generate more market sales opportunities and aims to enter the international market next year
Currently, VIVE Eagle will be primarily sold in the Taiwanese market before the end of this year, and will be sold in partnership with Taiwan Mobile and 2020EYEhaus, a high-end eyewear company. The company will also collaborate with more channels in the hope of bringing smart glasses to a wider range of user groups.
Huang Zhaoying also stated that VIVE Eagle utilizes an open architecture design. In addition to collaborating with a wider range of industry partners on software and AI models, they will also collaborate with a wider range of companies on frame and lens design, thereby creating a wider range of styles and styles for the market. Regarding market distribution, this will drive more sales opportunities in eyewear sales channels, while existing 3C channels can also generate additional sales momentum through smart glasses.
As for the market outside of Taiwan, Huang Zhaoying expects to enter more markets starting in the first quarter of next year, but the focus will still be on observing the usage needs of different markets and whether related sales services can be successfully established. In addition, the impact of current tariffs in various regions will also be considered.
