Following the announcement of a new product in mid-July, HTC earlier confirmed that the new product will be officially unveiled on August 7, with the theme "SEE WHAT'S IN", which seems to imply that a new smart glasses product will be unveiled.
The timing is right when Google will announce thePixel 10 series modelsTherefore, it is not ruled out that new products will bePartnering with Google, smart glasses equipped with Android XR operating system.
Earlier this year, Google and HTC announced a partnership agreement, with Google paying $2.5 million to obtain a non-exclusive license to HTC's XR intellectual property rights. Some members of HTC's XR R&D team will also join Google to promote the development of the XR ecosystem.
At the same time, this cooperation agreement will further strengthen HTC's market strategy for the continued development of the XR ecosystem and the continued development of the HTC VIVE brand. It also indicates that in the future, HTC will launch a more streamlined product portfolio, focus on future platforms, higher operational efficiency, and more financially flexible long-term planning and development.
HTC also emphasized that it will continue to invest in the development of future technology products such as the VIVE XR all-round solution, while also continuing to build a virtual reality ecosystem and expand the VIVE brand's development territory in the metaverse market.
