Last year at CES 2024, twoHonda 0 series concept electric vehicle, and announced that the new "H" brand logo will be officially launched in 2026. As CES 2025 is approaching early next year, HondaExplainTwo Honda 0 series electric vehicle prototype designs will be unveiled during the exhibition.
Honda's 0 series concept electric vehicle is designed with "Thin", "Light" and "Wise" as its design concept. Through the "MM thinking" approach, it creates the maximum space in the smallest size, and gives driving pleasure and more convenient mobility. It emphasizes allowing users to rediscover the feeling of using a vehicle from scratch.
One of the prototype designs will be named "Saloon" and will be positioned as a large flagship SUV with an aerodynamic design. The other design will be named "SPACE-HUB" and will be positioned as an SUV for the mainstream market.
Both models will be sold in the global market in 2026, becoming the first wave of Honda 0 series products. Both will be equipped with advanced driver assistance systems, and plans are in place to introduce fully autonomous driving functions driven by artificial intelligence in the future.
In addition, the Honda 0 series will adopt a dedicated vehicle system design, and the specific details will be announced at the CES 2025 event, which is expected to start at 2025:1 am Pacific Time on January 7, 10, and will be broadcast live on the official YouTube website.
As for the new "H" brand logo, it is presented in a simplified and flat form, which echoes the idea of Honda's 0 series returning to the origin and building cars from scratch. It is expected to be put into use in 2026 and will be implemented in global markets such as North America, Japan, Europe, Africa, the Middle East and South America.



