HMD confirmed last year that it wouldStrengthen the promotion of private label products, and emphasized that it would cooperate with brands other than Nokia to create mobile phone products, but also emphasized that it would continue to launch Nokia brand mobile phones. There are even rumors that it willNokia Lumia brandThe company will launch new mobile phones with mainstream designs that set the tone for mid-to-high-end products, but it will obviously only launch feature phones under the Nokia brand in the future and will no longer provide smartphones under the Nokia brand.
In fact, HMD has stopped selling and launching any Nokia-branded smartphones since September last year. Its main focus is basically on HMD's own-brand models, and the Nokia brand currently only retains feature phone products for sale.
Judging from current market developments, even though Nokia was once a leader in mobile phone products, with the rise of smartphones, the development of Microsoft's Windows Phone platform was not smooth when its mobile phone business was acquired by Microsoft. It failed to compete with Apple's iOS and Google's Android platform ecosystems. Ultimately, Nokia announced its abandonment and sold its Nokia mobile phone business to HMD (then named HMD Global, whose main members were former Nokia employees).
When HMD took over Nokia's mobile phone business, the contract at the time was for the right to use the Nokia brand for 10 years. As for the Nokia-branded feature phone business, it was acquired by FIH Mobile, a subsidiary of Foxconn. FIH Mobile is also responsible for manufacturing and selling HMD products.
So, in reality, HMD probably started preparing to launch its own-brand phones last year because its rights to use the Nokia brand were about to expire. As for FIH Mobile, since it has acquired the Nokia-branded feature phone business and has a certain degree of cooperation with HMD, it can still promote Nokia feature phones through HMD's official website and distribution channels, and continue to sell such products in the market.
In short, only Nokia-branded feature phones will remain in the market in the future (or will they exit the market after a period of time?), and HMD's subsequent smartphone products will be under its own brand or in collaboration with other brands (such asBarbie Mobile) is mainly used.
As for the Nokia brand retaining only feature phones for sale, it is actually just a return to the "origin" of its heyday. After all, many countries, such as Africa, still have a large number of people using feature phones, and many consumers who miss the Nokia brand will also choose products that are replicas of classic phones to collect or use as backup phones.
