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Home Market dynamics

Google and Levi's create a second smart denim jacket using Jacquard technology

Author: Mash Yang
2019-10-01
in Market dynamics, Life, Topics
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Recently announced the cooperation with the luxury brand YSLBuilding a smart backpack, Google's Jacquard technology team once again announcedLevi'sThe collaboration resulted in a second denim jacket that also features smart touch functionality.

Google collaborates with Levi's again using Jacquard technology to create a second smart denim jacket.

The denim jacket launched this time is called "Trucker Jacket", which is similar to the previously launchedThe first denim jacket "Commuter Trucker Jacket"In comparison, the overall style is closer to Levi's classic denim jacket, but it can also use Jacquard technology and special fabrics to allow users to connect to Bluetooth to answer calls, play music, or operate the mobile phone camera function directly through the sleeves, and even directly call the Google Assistant digital assistant service.

The special tag, which uses Jacquard technology, is hidden on the cuff of the denim jacket. It is lightweight and does not cause any additional burden. It also vibrates to notify you of incoming calls or instant messages. If you don't want to be disturbed by these instant messages, you can simply remove the tag and wear the denim jacket as normal clothing.

Currently, the "Trucker Jacket" is available in regular denim colors or retro vintage styles. You can also choose a fleece design to cope with cold weather. It is expected to go on sale on October 10rd, Pacific time.

Google collaborates with Levi's again using Jacquard technology to create a second smart denim jacket.

Google collaborates with Levi's again using Jacquard technology to create a second smart denim jacket.

Tags: GoogleJacquardLevi's
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Mash Yang

Mash Yang

Founder and editor of mashdigi.com, and student of technology journalism.

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