Bloomberg News reportedLast year, Google confirmed it was testing a lower-priced version of itsYouTube Premium Lite Subscription Plan, and it may be officially provided to the public in the near future.
However, the specific price of YouTube Premium Lite subscription plan has not yet been confirmed, nor has it been confirmed whether it will be advertised. As for whether YouTube Premium Lite subscription plan will be launched simultaneously in the global market, it is not yet confirmed.
Previous news indicated that the YouTube Premium Lite subscription plan is only available at about half the price of the Premium version, and the price is that you have to watch certain advertising content, but mainly short advertising content will appear when playing music videos or watching Shorts short videos. At the same time, display ads will appear when using the search function and browsing between pages.
Google had actually previously tested a subscription plan called YouTube Premium Lite in Europe, but it was eventually terminated in October 2023. At that time, the service mainly removed all advertisements, did not provide video downloads for offline viewing, or include YouTube Music service content.
