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Home Market dynamics

Google pledges $1 million to support the introduction of renewable energy in major hardware production areas

Author: Mash Yang
December 2019, 10 - Updated on December 15, 2019
in Market dynamics, Life, observe, Topics
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At the Made by Google event, Google emphasized that its products offer greater convenience, intelligence, and security. The company also stated that it will develop its products with a sustainable business philosophy and pledged an additional $1 million to support the introduction of renewable energy in major hardware production areas. This will allow not only the production of the products themselves to be more environmentally friendly, but even their transportation will be environmentally friendly.

Google pledges $1 million to support the introduction of renewable energy in major hardware production areas
Google emphasized that even if recycled materials are used, there will be no compromise on the product's appearance.

According to Google, the controllers used for Chromecast and Stadia are all made of recycled plastic. Even the newly announced NEST Mini adopts the same production method. A half-liter plastic bottle can produce the fabric material used for approximately two NEST Minis.

Their product designs are also geared towards reducing environmental impact. For example, the NEST Thermostat, a temperature control device developed by the NEST team, has saved over 410 billion kilowatts of electricity, enough to power the Denver metropolitan area for six years. Google also cited Stadia, its cloud-based gaming service, as an example, explaining how its cloud-based operation allows users to play games anytime while also reducing the backlog of older consoles that comes with console upgrades.

Google pledges $1 million to support the introduction of renewable energy in major hardware production areas
A half-liter plastic bottle can produce the corresponding fabric material for two sets of NEST Mini

In addition to emphasizing that its service operations will achieve carbon neutrality goals by introducing 100% green energy, Google also stated that its hardware products will continue to use environmentally friendly materials and plan to achieve zero carbon emissions during the product supply and transportation process.

Anna Meegan, head of sustainability for hardware and services at Google, also said in a subsequent interview that since Android partners have already established a fairly large market ecosystem, they also hope to work with partners to promote sustainable management concepts, and reduce carbon emissions in product design, material selection, and even product packaging and transportation methods. They can even cooperate with recycling and use more environmentally friendly parts to reduce the environmental impact of products.

Anna Meegan explained that Google does not deliberately state whether it is the most environmentally friendly, but hopes to work with its partners to develop sustainable business ideas so that its products can not only make life more convenient, but also maintain the sustainability of everyone's living environment.

After achieving carbon neutrality in 2007, Google announced that it has achieved 100% green energy operations over the past two years and continues to procure clean green energy. Going forward, the company plans to expand its use of renewable green energy to its supply chain partners and product manufacturing partners. With an additional investment of US$1 million, the company plans to help more of its major hardware manufacturing partners adopt renewable green energy, potentially generating approximately US$5 billion in renewable energy development benefits.

Google pledges $1 million to support the introduction of renewable energy in major hardware production areas
Google uses Stadia as an example. If it can provide better streaming game services through a cloud-based operating model, the market may not need to frequently update game consoles, and it can also relatively reduce the overall carbon emissions ratio.
Google pledges $1 million to support the introduction of renewable energy in major hardware production areas
Anna Meegan, Head of Hardware and Services Sustainability at Google
Tags: GoogleMade by GoogleMade by Google 2019Pixel 4Stadia
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Mash Yang

Mash Yang

Founder and editor of mashdigi.com, and student of technology journalism.

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