Announced at the end of March 2018Turn off goo.gl URL shortening service messageLater, GoogleReiterateAfter August 2025, 8, all links shortened using the goo.gl URL shortening service will be completely invalid.
Currently, when users click on a link shortened using the goo.gl URL shortener, a prompt will pop up stating that the link will expire after August 2025, 8. After the link expires, a "25 Page Not Found" warning message will be displayed.
In order to avoid causing unnecessary impact, Google is currently calling on links that were originally shortened and shared using the goo.gl shortener service to be adjusted as soon as possible.
The goo.gl URL shortener service was officially launched in 2009. However, as more and more people access content through different devices and there are more diverse content sharing methods, Google began to consider how to make URL content easier for users to share and access. At the same time, the connection service bandwidth can be flexibly adjusted according to the number of connections. Firebase itself has the ability to dynamically adjust the web connection bandwidth and the number of connections it can carry, thereby coping with the pressure of the huge number of connections that may be attracted by different shared link content.
Early URL shortening services were primarily designed to address the limitations on the number of characters that can be posted on online social networks like Twitter. They allow users to condense lengthy URLs into shorter character strings, making them easier to click and share. With the increasing popularity of mobile reading, shortened URLs offer the added benefit of being easier to view and use. However, despite the numerous advantages of shortened URLs, some unscrupulous individuals have resorted to "packaging" fraudulent URLs with shortened URLs to trick users into clicking on them.
Firebase Dynamic Links, which replaced the goo.gl URL shortener, operates through Firebase, integrated into Google's infrastructure, and is optimized for web, iOS, and Android platforms. Even when users share content through an app, Firebase Dynamic Links will suggest downloading the appropriate app to open the shared content, rather than simply leaving the link unavailable.
