According to Google's earlier announcementNew search ranking weight adjustment modeThe order of ranking in search results will be determined by the originality of the content, which means that articles that often quote reports from others or reprint other people's news content may be ranked lower in search results in the future.
Previously, factors such as website trustworthiness, search optimization, and user visitation rates have generally determined the ranking of articles in Google search results. Google will also continue to adjust search result ranking rules to suit different user experiences.
In this adjustment, Google emphasized providing a higher ranking weight for original articles, which means that it will make it easier for users to pay attention to the original sources of reports, and avoid the situation where large websites, due to their own advantages in traffic and rankings, make the websites that provide the original sources of reports not be highlighted.
According to Google's instructions, the original source website of the report is usually easier to find through comparison of article content, links and other information. While continuing to pay attention to the latest progress of the report content, people can still clearly understand the original cause of the report.
Given the current rapid transmission of information on the Internet, original reporting sources are often overwhelmed by the large number of websites that reprint, rewrite, and quote them. Therefore, Google hopes to improve this situation so that more websites that are willing to write real reports and high-quality content can continue to attract attention and thus maintain their operations.
However, Google also said that it is difficult to clearly define the source of the original report, so in principle it will beContent comparison, third-party mechanismIncluding judgment, but there may be misjudgment, so Google plans to continue to promote a new content sorting model, so that higher quality and more trustworthy reporting content can be easily viewed by users, andNews content ecologyGet better.
