In July this year, it was announced that it would cooperate with MUJI to create a pure white version.Gogoro VIVA Plus Unprinted White", Gogoro once again announced the launch of two new colors: Gogoro VIVA Plus Rose Pink and Gogoro VIVA Lite Frost Pink, thereby expanding its pink car model options.
According to Gogoro, past sales data shows that over 2% of Gogoro 3 Delight and Gogoro 30 Delight owners choose pink models, with the majority being female owners aged 20 to 36. This is due to the widespread belief that pink is a joyful and cheerful color.
Therefore, Gogoro announced the launch of the Gogoro VIVA Plus Rose Pink and Gogoro VIVA Lite Frosted Pink models, hoping to expand its pink lineup and attract more pink-loving buyers. Together with the previously released Gogoro 2 Delight Pink Raid and Gogoro 3 Delight Rosso Red, Gogoro now offers a total of four pink models.
To coincide with the launch of the new color, Gogoro also opened a pop-up store, Piiink Café, in an alley in the East District from August 8 to September 18. In addition to selling limited-edition products and pink desserts and drinks favored by internet celebrities, it also includes co-branded trendy clothing and a selection of 9 classic pink items in four categories to showcase pink pop culture.
The Gogoro Piiink Café pop-up store is located in an alley on Section 1, Dunhua South Road, East District. It has a specially created two-story pink-themed scene. The first floor mainly displays two new vehicles, Gogoro VIVA Plus Rose Pink and Gogoro VIVA Lite Frosted Pink, as well as the soul character of Gogoro Pink, the "Pink Rider". There is also a wall of Gogoro VIVA Pink-related vehicle accessories on display, inviting everyone to take photos and check in to become internet celebrities.
The brand has partnered with renowned brands like Boogoo Café and Late Night French Pastries to launch a Gogoro Piiink series of customized drinks and desserts. The basement showcases four categories of pink fashion, encompassing 30 classic pink items, including shoes, clothing, hats, skateboards, and figures. Gogoro also collaborated with Xiao Gui-Huang Hongsheng's fashion brand AES for the first time, releasing a limited edition of 300 pink T-shirts, also available exclusively at the Gogoro Piiink Café.
