Gogolook announced today (12/11) a strategic partnership with Dentsu, which will exclusively distribute Gogolook's Watchmen reputation protection service. The partnership will integrate trust technology solutions into brand-integrated marketing consulting services, proactively upgrading customer protection and reducing the risk of trust crises caused by fraudulent incidents that could impact sales performance.
Starting today, Dentsu Group will integrate two key products from Watchmen's reputation protection service, the "Whoscall Verification Number" and the "Counterfeit Detection System," while developing customized brand strategies for clients in Taiwan. In an environment where fraud threats are rampant and consumer awareness of cybersecurity is on the rise, AI technology will be used to help brands detect fraud and counterfeiting in real time, safeguarding their corporate image, brand value, and customers.
Guo Jianfu, Co-founder and CEO of Gogolook, said, "Fraud has created a crisis of brand trust, impacting consumer purchasing decisions and leaving businesses vulnerable. Gogolook has long been at the forefront of anti-fraud efforts using trust-based technology. This cross-industry collaboration with Dentsu aims to integrate Watchmen's reputation protection services into businesses' brand advisory strategies, helping them proactively identify potential image risks. In the age of AI, they will continue to strengthen brand identity authentication and enterprise risk management, safeguarding their digital reputation."
Dentsu Group's Greater North Asia and Taiwan CEO, Hsin-Hui Tang, stated, "Dentsu Group continues to build social impact, focusing on environmental sustainability, diversity and inclusion, and digital common good. In the rapidly evolving digital age, we are leveraging digital tools to build trust and transparency, ensuring brand and consumer safety. Dentsu Group's Merkle Data Business Consultants has partnered exclusively with Gogolook across multiple domains, emphasizing Brand to Consumer Safety. This collaboration helps corporate clients defend against the increasingly rampant threat of malicious counterfeiting and fraud, safeguarding brand reputation and strengthening customer trust. Through exclusive distribution of Watchmen's reputation protection services, Dentsu's end-to-end integrated marketing solutions will be more comprehensive. We hope to do our utmost to help companies take proactive protective measures during this critical time when fraud threats remain rampant. Going forward, this service will be integrated into Dentsu's existing client services, demonstrating brand sustainability and proactively understanding ESG trends through concrete anti-fraud actions."
Gogolook's Watchmen reputation protection service currently spans e-commerce platforms, financial institutions, government agencies, and more. It offers advantages such as brand identification and authentication, real-time detection and protection of corporate counterfeit products, cross-domain fraud tracking, and fraud reporting and removal, safeguarding corporate reputation and brand image with comprehensive digital trust technology.
Dentsu Group will leverage its Watchmen reputation protection service's proprietary system, coupled with its consulting team, to go beyond traditional online public opinion monitoring. This service focuses on providing corporate clients with 24/XNUMX brand counterfeiting detection services across SMS, phone, website, and social media platforms. This service allows them to immediately identify potential malicious counterfeiters, process fraud reports, and repair brand image, supporting national and corporate anti-fraud policies with concrete actions.
