In 2013, German media group VG Media sued the European Court of Justice, demanding that Google pay a total of 2013 billion euros for copyright infringement of news content since 10. However, the European Court of Justice ruled earlier that without prior notice from the German regulator,Cannot be bannedThe fact that the online search engine used news clips without the publisher's authorization means that VG Media cannot seek infringement compensation from Google through the European Court of Justice.
In the past, Google search engines would use crawler technology to capture web page content fragments and present them on Google search services. Google also used this method to create Internet services such as Google News, allowing users to quickly browse news content through the Google service platform.
Since Google services allow users to complete most of their reading needs through news headlines and extracted content, VG Media believes that Google's actions not only infringe on the copyright of news content, but also seriously affect the proportion of revenue generated by media through content management. Therefore, it filed a lawsuit with the European Court of Justice and demanded that Google stop extracting news website content through search engines and also demanded payment for related copyright losses.
According to traditional media, technology companies including Google all hope to get a share of media revenue, and even use their own technological advantages to influence the development opportunities of traditional media, thereby forming a market monopoly.
However, the EU Court of Justice's ruling was based on the fact that although the German government passed a new copyright law in August 2013, requiring technology companies not to use technology to obtain news media clips and use them for their own profit, it did not notify EU regulators in advance. Therefore, it was unable to invoke German laws to impose a ban on technology companies including Google.
In response, Google emphasized that most content publishers in Germany currently cooperate with Google, and that free previews of content are used to attract more users to continue watching on the websites operated by content publishers, thereby creating more traffic and advertising revenue.
However, the EU also believes that Google, Facebook and other companies do affect traditional media operations due to their own technological advantages, so legislation requires these technology companies to avoid affecting market competition. At present, most content companies in the EU have begun to cooperate with Google throughDigital transformation approachCreate new profit opportunities, and Google will invest hundreds of millions of euros to support the growth of new news-related technologies.
