China's Geely recently acquired Meizu through its mobile phone company Star EraNearly 8% equityAfterwards, theStrategic Investment Signing CeremonyIt was confirmed that Star Era would acquire 79.09% of Meizu's equity, which would enable Meizu to maintain independent operation in the future and also launch flagship mobile phone products next year.
Huang Zhipan will continue to serve as Meizu's CEO, while Star Era Vice Chairman Shen Ziyu will concurrently serve as Meizu's Chairman. Meizu founder Huang Zhang also attended the signing ceremony, but many in the market believe that Geely's acquisition of Meizu's Guo Office through Star Era signals the end of Huang Zhang's era at Meizu.
In the future, Meizu will focus on developing new products that cover multiple terminals, full scenarios, and immersive integrated experiences. It also expects to have more integrated interactions with Geely products.
Last year, Geely announced the establishment of a mobile phone company, Star Era, with the goal of creating mobile phone products that are not limited to the Chinese market, but also plan to enter the global market. At the same time, it will be connected with intelligent applications in automobiles, and plans to enable mobile phones to connect with low-orbit satellite communication technology.
In addition to mobile phones and communication-related products, Star Era also seems to be planning to create augmented reality glasses, which may connect to the future development of metaverse applications.
