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Home Market dynamics

The former Disney CEO believes movies still have their appeal, but viewing patterns have long since changed.

Author: Mash Yang
2022-09-09
in Market dynamics, Life, Topics
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Former Disney CEO Bob Iger recently gave an interviewdisplayAfter the novel coronavirus epidemic changed many lifestyles, the crowds of people going to theaters to watch movies in the past may never return to the past.

The former Disney CEO believes movies still have their appeal, but viewing patterns have long since changed.

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According to Bob Iger, the main factor affecting people's willingness to go to the cinema to watch movies is that there are more and more choices now, and these choices are the online streaming video services that have expanded in recent years.

During the pandemic, people's demand for online streaming video services has increased. In order to attract more people to watch, services such as Netflix and Disney+ have not only continued to increase platform-exclusive content, but also made many movies that were originally scheduled to be released in theaters available on streaming video services in a short period of time. As a result, more people choose to watch recently released movies at home through streaming video services.

Bob Iger doesn't believe streaming video services will accelerate the demise of the film industry, but they will affect its consumption patterns. This is similar to how traditional records were impacted by digital music services, which accelerated changes in the music industry's operating model.

HBO's "Game of Thrones" and Disney's "The Mandalorian" are both original online TV series. These contents have also generated more viewers and discussion topics, and even spawned more creative content, showing that the influence of content produced by online streaming video services is becoming increasingly apparent.

In Bob Iger's opinion, although movies still have their appeal, in today's market development trend, the traditional movie-watching mode has obviously been changed by more services, and the crowds that originally went to the cinema to watch movies have also been dispersed by many services.

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Mash Yang

Mash Yang

Founder and editor of mashdigi.com, and student of technology journalism.

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