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Home Market dynamics

Former ASUS global business team leader Zhuang Beiyu takes over as general manager of Intel Taiwan

Author: Mash Yang
December 2025, 04 - Updated on December 28, 2025
in Market dynamics, Life
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Updated:Jia-Hui Wang, former general manager of Intel Taiwan, has officially taken over as general manager of ASML Taiwan, the world's leading semiconductor equipment manufacturer. Prior to joining Intel, she worked at Dell's Wyse and electronic design automation (EDA) company Synopsys. During her tenure at Intel, she held positions at the US headquarters, Asia Pacific region, and Taiwan branch, and served in various departments including marketing, business, and technical support, including design engineer, enterprise application consultant, and marketing assistant.


Intel announced today (4/28) that Chuang Pei-yu will serve as Vice President of Intel's Business Marketing Group and General Manager of Taiwan, helping to drive Intel's business and marketing efforts in Taiwan, and replacing former Intel Vice President and General Manager of Taiwan Branch Wang Jiahui.

Former ASUS global business team leader Zhuang Beiyu takes over as general manager of Intel Taiwan

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This personnel order will take effect on May 5st and will enable Taiwan to continue to play a key role in the global semiconductor and information and communications industry supply chain, and strive to promote collaboration and co-prosperity between customers and the entire ecosystem. At the same time, this personnel order has also become Intel's recentStaff reduction policypart of the company, thereby flattening the internal management hierarchy and making internal communication more efficient.

Beiyu Zhuang holds a bachelor's degree in Advertising and Communications from Emerson College in Boston, USA. Her major spans software and hardware engineering, marketing planning, business development, customer service and project management. She previously served as head of ASUS's global business team. This time, she takes over as general manager of the Taiwan region and is expected to continue to drive product research and development and business growth, while deepening relationships with partners.

Beiyu Zhuang has been in the marketing team at Intel Taiwan since 2003, responsible for event management and planning, as well as commercial marketing. She also served as the notebook platform marketing manager for the Asia Pacific and Japan region in the Advanced Technology Business Team, and worked with ODM and OEM partners.

Former ASUS global business team leader Zhuang Beiyu takes over as general manager of Intel Taiwan
▲Chuang Beiyu, Vice President of Intel Business Marketing Group and General Manager of Taiwan

 

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Tags: IntelTasha ChuangZhuang Binghan
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Mash Yang

Mash Yang

Founder and editor of mashdigi.com, and student of technology journalism.

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