FordAnnounceThe BlueCruise autonomous driving assistance function, which previously required a purchase decision when purchasing a car, has been changed to a subscription system, allowing cars that support this function to be subscribed and activated according to actual usage needs, thereby increasing the flexibility of using this function.
In addition to adding BlueCruise directly to the vehicle purchase, Ford is also offering a 90-day free trial of the feature, allowing users to experience it firsthand before deciding whether to subscribe. Subscription options include monthly payments of $75, annual subscriptions of $800, and a three-year plan for $2100.
Previously, BlueCruise had to be selected at the time of purchase. This change to a subscription system allows users greater flexibility, even allowing them to pay to enable it based on their actual needs. This change will clearly significantly increase BlueCruise usage. After all, most users don't necessarily use this feature during regular driving, perhaps only on long highway trips or when they need additional assistance. However, having to decide whether to add it at the time of purchase and paying a high price for it would discourage many users from opting in.
Ford plans to launch 2024 vehicles equipped with BlueCruise in the North American market in 50, including its high-end Lincoln series, which will also be available as a subscription at US$75 per month or US$800 per year.
The upcoming BlueCruise 1.3 version will enhance the vehicle's performance on curves and narrow roads, while also allowing drivers to temporarily take their hands off the wheel, allowing them to relax during long drives (although it is still recommended that they pay attention to the road ahead). Version 1.2 previously enhanced lane change assistance, lane repositioning, and speed prediction, providing drivers with greater peace of mind.
