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Foodpanda aims to provide "value-for-money" services in Taiwan, and its merger with Uber Eats is still under review by the Fair Trade Commission.
Emphasizes its highest service coverage, diversified service content, and higher market share

Author: Mash Yang
2024-07-15
in App, Market dynamics, Life, network, software
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Foodpanda announced today (July 7th) that its service has been online in Taiwan for 15 years, with over 12 partner stores. It also emphasized its highest service coverage, diversified service content, and higher market share. A survey of over 7 questionnaires revealed that its service saves consumers an average of 1.6 years of shopping time per month and 1818 million kilograms of groceries per year, equivalent to the weight of 169 million elephants.

Foodpanda aims to provide "value-for-money" services in Taiwan, and its merger with Uber Eats is still under review by the Fair Trade Commission.

In addition, foodpanda also emphasized that its services can save pandapro members an average of approximately NT$8000 per year. Super Member Day in a single month can save all pandapro members a cumulative amount of NT$300 million, and promote a positive cycle that benefits merchants, consumers and platforms.

In addition to providing food and beverage and fresh produce delivery, foodpanda also offers services for ordering toys such as Lego, game console discs, sex toys, and even gold censers used for worship. These services can also be delivered through pandago's express logistics service, addressing consumers' temporary needs for specific items. Furthermore, through panda ad integrated advertising solutions, the company integrates marketing resources through in-app advertising, the foodpanda digital network, and its advertising platform to help brands increase product visibility.

Currently, foodpanda has provided services in Taipei and New Taipei City, Keelung, Taoyuan, Hsinchu, Miaoli, Taichung, Changhua, Yunlin, Chiayi, Tainan, Kaohsiung, Pingtung, Yilan, Hualien, Taitung, Nantou, Penghu, and Kinmen. It exclusively offers instant delivery within 24 hours across the entire island of Taiwan, and provides convenient payment methods such as cash on delivery and online credit card payment. Through foodpanda services, you can conveniently purchase restaurants and fresh food products from all over the country.

During this event, foodpanda also launched a promotion for pandapro members, offering 7% off discounts every Wednesday on brands such as Six Doors Raya Burger and Mister Donut. It also cooperated with brands such as Burger King, Pizza Hut, Haidilao, KitchenNow, etc. to offer discounts of 4% off on all items every Thursday, and the fresh grocery area offered 82% off online and offline.

Foodpanda aims to provide "value-for-money" services in Taiwan, and its merger with Uber Eats is still under review by the Fair Trade Commission.

We are currently awaiting approval from the Fair Trade Commission for the acquisition and merger. Our business is currently unaffected.

Uber's $9 million cash acquisitionFoodpanda Taiwan food delivery service, and is expected to be completed in the first half of 2025. Huang Yihua, general manager of foodpanda Taiwan, said that the progress of all acquisitions and mergers currently still needs to wait for the approval of the Taiwan Fair Trade Commission. At the same time, no specific details can be given, so there are no subsequent plans and arrangements at this stage.

Foodpanda aims to provide "value-for-money" services in Taiwan, and its merger with Uber Eats is still under review by the Fair Trade Commission.

However, Huang Yihua stated that consumer usage of the service has not been significantly impacted. While there was some cancellation activity when the acquisition news first broke, this has since leveled off. Delivery partners were initially impacted slightly, but the number of new members has subsequently declined. Therefore, through promotional offers, discounts, and offline information sessions, more delivery partners have been retained and joined. Partner stores have not seen any cancellations, and the company will continue to monitor the situation. Currently, there has been no significant impact on their willingness to sign new partnerships.

Huang Yihua also explained that foodpanda's current financial structure in Taiwan is stable. Profits are not increased through price increases or promotions, but rather through continued investment in the market to expand its scale. While waiting for the Fair Trade Commission's review results to be announced, the company will continue to expand its market presence in Taiwan and ensure consumers get "great value for money." The company will also continue to collaborate with more catering businesses, especially strengthening its collaboration with well-known restaurants, so that consumers will think of foodpanda first when they think of food delivery service brands.

Regarding whether foodpanda will actively seek to expand its presence in Taiwan if the Fair Trade Commission ultimately does not approve the acquisition, or whether its parent company Delivery Hero will turn to negotiate with other interested acquirers, or even whether there will be other response measures in the future, Huang Yihua said that no further considerations have been made at this stage and the decision will mainly depend on the Fair Trade Commission's review results.

Tags: delivery herofoodpandaUber Eats
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Mash Yang

Mash Yang

Founder and editor of mashdigi.com, and student of technology journalism.

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