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Home App

Firefox hopes to gain profits through subscription services and other means to reduce its dependence on Google

Author: Mash Yang
2020-09-07
in App, Market dynamics, network, observe, software
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After the recent news that Firefox has received a large amount of money from Google again and ensured that Google Search will be the default search engine for Firefox browsers until 2023, Dave Campbell, senior vice president of Firefox browsers,disclose, is currently considering making profits through subscription services or other value-added content.Reduce its dependence on Google for funding.

Firefox hopes to gain profits through subscription services and other means to reduce its dependence on Google

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Mozilla has long been committed to using Firefox to establish a competitive advantage in the browser market, from its early efforts to prevent Microsoft Internet Explorer from monopolizing the market to its current efforts to compete with Google Chrome, providing a wider range of browser options. However, Mozilla has also historically relied on funding from Google to ensure its smooth operations.

Although Mozilla once cooperated with Yahoo, it eventually returned to cooperate with Google, making Google Search the default search engine option for Firefox browser and becoming Mozilla's largest source of revenue.

However, such a partnership is actually contrary to Mozilla's own pursuit of Internet equality. For example, Google continues to obtain user consent and use its privacy content to optimize online advertising, thereby reaping profits. Mozilla's approach is to form a competitive situation in the market through its own browser, and to prevent web pages from accessing user privacy through technologies such as hidden browsing, thereby preventing the industry from earning large amounts of advertising fees through user privacy.

Compared to Google's focus on monetizing advertising content, Mozilla is currently focusing more on increasing its profitability by providing services such as VPNs, and continues to seek more profitable business models in the hope of reducing its dependence on Google.

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Tags: Dave CampFirefoxGoogleMozilla
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Mash Yang

Mash Yang

Founder and editor of mashdigi.com, and student of technology journalism.

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