Officially unveiled the year's flagship phoneGalaxy S26 seriesFollowing this, at MWC 2026, Samsung not only showcased its latest consumer products but also set its sights on the upstream of the supply chain, announcing its ambitious global manufacturing strategy: to fully transform all its global manufacturing operations into "AI-Driven Factories" by 2030. This plan will deeply integrate "Agentic AI" technology from the Galaxy S26 series, digital twins, and a large army of humanoid and specialized robots, aiming to create a highly autonomous, safe, and efficient next-generation production environment.
As global manufacturing faces challenges such as labor shortages and supply chain restructuring, Samsung's multi-year strategic transformation is not only aimed at improving the efficiency of its own production lines, but also at demonstrating its strong hardware and software integration capabilities in the field of "industrial-grade AI" to global B2B customers.
"Agent-type AI" crosses boundaries: From Galaxy S26 to the brain of the smart factory
At the heart of this manufacturing revolution lies Samsung's "lower-dimensional attack" of its accumulated AI capabilities in the mobile communications field.
Samsung points out that the central nervous system of this transformation is the "Agent AI" technology, which is being used for the first time in the Galaxy S26 series phones. Unlike past automated systems that could only passively execute instructions, Agent AI has the ability to autonomously plan, execute, and make optimal decisions. By introducing this AI into the factory, the system will be able to fully take over the entire value chain from incoming material logistics, production and manufacturing, quality inspection to final shipment.
YoungSoo Lee, Executive Vice President and Head of Global Technology Research at Samsung, emphasized: "The next stage of innovation in manufacturing lies in building an autonomous environment where AI can instantly understand operational dynamics and independently execute optimal decisions. We are committed to leading the global manufacturing industry toward AI-driven innovation transformation."
Digital twins combined with a massive robot army: reshaping production and safety standards
To equip AI with the "hands and feet" to move within physical factories, Samsung plans to massively introduce digital twin simulation technology on its production lines and deploy various specialized robots:
• Production line and assembly robots: Focused on the daily maintenance of production lines, facility management, and micro-manufacturing tasks requiring extremely high precision.
• Logistics robots: Responsible for the autonomous handling and logistics coordination of raw materials and components within the factory area.
• Environmental safety robots (combined with digital twins): For infrastructure environments that are difficult for humans to access or are highly hazardous, these robots will be responsible for systematically monitoring site conditions, identifying potential risks, and proactively eliminating hazards, significantly improving the environmental, health, and safety (EHS) standards of factories worldwide.
Samsung's B2B Market Strategy: 10th Anniversary Mobile Business Summit Focuses on AI Governance
In addition to showcasing industrial AI applications at MWC 2026, Samsung will also present its "Governance Strategy for Expanding AI Autonomy" to key B2B customers and partners worldwide at the Samsung Mobile Business Summit (SMBS), which marks its 10th anniversary.
Samsung understands that security and trust are paramount for enterprise customers to confidently entrust their factories to AI. Therefore, this governance strategy emphasizes embedding security mechanisms deep within the system from the initial "design phase" to ensure that the expansion of industrial AI is carried out responsibly and with trustworthiness.
